Keeping track of your Instagram followers is crucial for growing your account and engaging your audience. With Instagram‘s algorithm favoring accounts with high engagement, losing followers can negatively impact your reach and discovery.
Thankfully, there are many great Instagram follower tracker apps that provide analytics on your audience. I evaluated over 30 different apps to determine the top services for tracking followers, unfollowers, ghost followers, and more.
Below are my picks for the 22 best Instagram follower tracker apps to use in 2024:
Contents
- 1. Sprout Social
- 2. Iconosquare
- 3. Social Insider
- 4. Combin
- 5. Social Blade
- 6. Quintly
- 7. Socialinsider
- 8. Social Champ
- 9. HypeAuditor
- 10. SocialTracker
- 11. LikeAlyzer
- 12. SocialPilot
- 13. Popsters
- 14. Social BlueBook
- 15. Social Kickstart
- 16. SocialReport
- 17. Talkwalker
- 18. Iconosquare
- 19. Socialinsider
- 20. Kicksta
- 21. SocialBuddy
- 22. SocialReport
- Follower Count Tracking
- New & Lost Followers
- Ghost Followers
- Audience Demographics
- Post Analytics
- Competitor Benchmarking
- Identify Lost Followers
- Understand Post Performance
- Track Growth
- Remove Fake Followers
- Optimize Your Content
- Know Your Audience
- Reliable Follower Counts
- Tracker Granularity
- Post-Level Analytics
- Audience Demographics
- Competitor Benchmarking
- Easy-to-Use Interface
- Reliable Security & Privacy
1. Sprout Social
Sprout Social is my top choice for Instagram analytics and tracking followers. It‘s an all-in-one social media management platform that provides:
- Follower tracking – See new followers, unfollowers, ghost followers, etc.
- Engagement analytics – Track likes, comments, saves, reach, impressions.
- Account comparions – Benchmark followers and engagement against competitors.
- Post analytics – See top performing posts.
- Location analytics – Identify top locations of your followers.
- Demographic data – View age, gender and interests of followers.
Sprout Social makes it easy to track every aspect of your Instagram account, all in one powerful dashboard. It‘s used by leading brands like Microsoft, Uber, and Amazon.
Key Features:
- Unlimited profiles & users
- Post scheduling & analytics
- Advanced audience analytics
- Engagement monitoring
- Account collaboration
2. Iconosquare
Iconosquare (formerly Statigr.am) is a longtime favorite Instagram analytics app. It provides an in-depth look at your followers and posts with easy-to-use tracking tools.
Some key features include:
- Follower tracking – Follow new followers, unfollowers, ghost followers, non-followers.
- Post analytics – See impressions, reach, likes, comments, saves for each post.
- Account analytics – Track followers, engagement rates, top posts.
- Audience Insights – View location, gender, age range, interests.
- Compare accounts – Benchmark followers and engagement against other accounts.
Iconosquare has a free plan with basic analytics. The Pro plan starts at $9.99/month for one connected account.
3. Social Insider
Social Insider is an AI-powered social media analytics platform with advanced Instagram tracking capabilities.
It enables you to:
- Identify lost followers and ghost followers.
- Get demographic information on followers.
- See who is engaging with your content.
- Track growth and engagement metrics over time.
- Benchmark your account against competitors.
Social Insider integrates directly with Google Analytics to correlate your Instagram data with your website traffic and sales. This makes it easy to calculate your Instagram ROI.
Plans start at $49/month.
4. Combin
Combin provides detailed Instagram analytics and tracking within a sleek, visual interface.
Features include:
- Unfollowers tracker showing date of unfollow.
- Ghost follower detection.
- Post performance metrics like reach, impressions, saves.
- Engagement tracking for likes, comments, etc.
- Audience demographics – gender, age, location.
Combin connects with other social platforms like Facebook, Twitter and YouTube so you can manage your entire presence from one dashboard.
Pricing starts at $15/month for up to 2 connected profiles.
5. Social Blade
Social Blade is a popular free Instagram analytics tool. It provides core metrics on followers, engagement, top posts, and more.
Key features:
- Tracking daily and monthly follower growth.
- Seeing new followers and unfollowers.
- Post performance metrics – likes, comments, reach.
- Audience overview with location, gender demographics.
The free account connects one Instagram profile. Paid plans start at $15/month for more in-depth analytics and tracking.
6. Quintly
Quintly is an advanced social media analytics platform with powerful Instagram tracking capabilities.
It enables you to:
- Track follower growth and loss over time.
- See impression and engagement metrics for each post.
- Identify top performing posts by likes, comments, engagement rate.
- Analyze audience demographics like gender, age, interests.
- Compare metrics against competitors.
Quintly provides flexible plans starting at $333/month based on number of connected profiles. It‘s a great option for large agencies and brands monitoring multiple accounts.
7. Socialinsider
Socialinsider is a comprehensive social media management platform. For Instagram, they provide:
- Follower tracker showing new followers, lost followers, ghost followers.
- Post analytics for reach, impressions, engagement.
- Interactive charts to analyze growth and engagement.
- Audience demographics like location, age, gender.
Socialinsider starts at $49/month for up to 5 connected profiles and advanced analytics features. It‘s a cost-effective solution for medium sized brands.
8. Social Champ
Social Champ is an AI-powered social media analytics and marketing platform.
For Instagram follower tracking, Social Champ enables you to:
- See new followers, lost followers, ghost followers.
- View engagement and impression data by post.
- Get demographic information on your audience.
- Track growth metrics over custom time periods.
Social Champ has flexible plans starting at $99/month for up to 10 connected profiles. It provides powerful analytics at mid-tier pricing.
9. HypeAuditor
HypeAuditor is a leading Instagram analytics platform focused on in-depth audience quality analysis.
It enables brands to:
- Identify fake followers and ghost accounts.
- View audience demographics – location, gender, age.
- Analyze engagement rates by post.
- Track followers and unfollowers.
- Benchmark metrics against competitors.
HypeAuditor starts at $99/month for up to 10k profiles. It provides unparalleled insights into audience authenticity.
10. SocialTracker
SocialTracker provides comprehensive social media analytics with a focus on audience insights.
For Instagram, it enables you to:
- See follower counts, new followers, lost followers.
- View post impression and engagement metrics.
- Analyze audience demographics and interests.
- Track growth rates over time.
SocialTracker starts at $29/month for 1 connected profile. It‘s one of the most affordable solutions for basic Instagram analytics and tracking.
11. LikeAlyzer
LikeAlyzer offers Instagram analytics tailored for influencers. It enables you to:
- Track follower counts over time.
- Identify lost followers and ghost followers.
- View post reach, impressions, engagement.
- See audience demographics – gender, age, location.
LikeAlyzer starts at $30/month for up to 5 connected profiles. It‘s designed for individuals and influencers monitoring smaller accounts.
12. SocialPilot
SocialPilot is an AI social media management platform with built-in analytics for Instagram.
Key features include:
- New and lost follower tracking.
- Ghost follower identification.
- Post performance tracking.
- Audience demographics analysis.
SocialPilot starts at $49.99/month for up to 5 profiles with full analytics capabilities.
13. Popsters
Popsters is an Instagram analytics app focused on audience demographics.
It provides:
- Detailed audience insights – gender, age, interests.
- Location tracking by country and city.
- Follower tracking over time.
- Unfollowers and ghost follower detection.
Popsters has a free plan for basic insights. The Pro plan is €9.99/month for up to 5 connected profiles.
14. Social BlueBook
Social BlueBook is an influencer marketing platform with built-in Instagram analytics.
For tracking followers, it enables you to:
- See follower counts over time.
- View new followers and lost followers.
- Identify ghost followers.
- Get audience demographic insights.
Social BlueBook starts at $99/month including Instagram analytics and influencer marketing tools.
15. Social Kickstart
Social Kickstart is a streamlined social media analytics platform.
For Instagram, it provides:
- Follower tracking with gains, losses, and churn rate.
- Post performance tracking.
- Engagement analytics for likes, comments, etc.
Social Kickstart has a free plan for basic Instagram analytics. Paid plans start at $15/month for more features.
16. SocialReport
SocialReport provides Instagram analytics tailored for small businesses. It enables you to:
- Track followers and unfollowers.
- View post engagement metrics.
- Analyze audience demographics.
- Set up custom reporting.
SocialReport starts at $29/month including Instagram and Twitter analytics focused on audience insights.
17. Talkwalker
Talkwalker is a leading social listening and analytics platform.
For Instagram, it provides:
- Follower tracking over custom time periods.
- Post performance analytics.
- Demographic analysis of followers.
- Ranking of top posts.
Talkwalker offers flexible enterprise plans including Instagram and social analytics.
18. Iconosquare
Iconosquare (formerly Statigr.am) is a longtime favorite for Instagram analytics. It provides:
- Unfollowers tracking with date of unfollow.
- Audience demographics – gender, age, interests.
- Post performance metrics – reach, likes, etc.
- Engagement tracking.
Iconosquare has a free plan for basic analytics. The Pro plan starts at $9.99/month.
19. Socialinsider
Socialinsider provides advanced yet easy-to-use Instagram analytics. Features include:
- Lost followers and ghost followers tracking.
- Audience demographics – gender, location, age.
- Post engagement metrics.
- Account growth and engagement rates.
Socialinsider starts at $49/month for up to 5 connected profiles.
20. Kicksta
Kicksta is an Instagram growth platform that provides tracking for:
- Follower counts over time.
- Lost followers and ghost followers.
- Post reach, impressions and engagement.
Kicksta starts at $49.99/month including advanced Instagram analytics and growth tools.
21. SocialBuddy
SocialBuddy offers easy-to-use Instagram and social media analytics.
It enables you to:
- Track followers, new followers, lost followers.
- View post engagement metrics.
- See audience demographics.
SocialBuddy starts at $25/month for one connected Instagram profile including follower tracking and analytics.
22. SocialReport
SocialReport provides Instagram analytics tailored for small businesses. It enables you to:
- Track followers and unfollowers.
- View post engagement metrics.
- Analyze audience demographics.
- Set up custom reporting.
SocialReport starts at $29/month including Instagram and Twitter analytics focused on audience insights.
Instagram follower trackers provide a variety of analytics to give you visibility into your audience. Here are some of the most important features:
Follower Count Tracking
Track changes in follower counts over time. See total followers gained or lost during selected time periods. Identify major shifts up or down.
New & Lost Followers
View specific new followers and lost followers. See names, handles, profiles. Get details on lost followers like date of unfollow.
Ghost Followers
Detect "ghost" followers – inactive accounts or bots that inflated your audience size. Identify and remove them.
Audience Demographics
See demographic data on your followers:
- Location – Countries, cities
- Gender
- Age range
- Interests / follower categories
Post Analytics
View engagement metrics for each post:
- Impressions
- Reach
- Likes
- Comments
- Saves
- Exits
Compare top posts over time. See highest engaging content.
Competitor Benchmarking
Compare your followers count and engagement rates vs competitors. See how you rank in your niche.
Here are some of the benefits of using an Instagram follower tracker app:
Identify Lost Followers
See exactly who has unfollowed you recently. Track when the unfollow happened.
This helps you identify if you are losing followers due to a specific type of content that is turning off your audience.
Understand Post Performance
Analyze how well each of your posts is resonating with your audience. See impressions, reach and engagement metrics for every post.
This enables you to hone your content strategy and double down on what works.
Track Growth
Follower counts are a vanity metric but can indicate audience interest and account momentum.
Tracking follower counts over time helps identify growth trends and potential issues causing declines.
Remove Fake Followers
Fake bot accounts inflate your follower number but provide no value. Follower trackers help detect "ghost" followers so you can purge them.
Focus on real, engaged humans that actually benefit from your content.
Optimize Your Content
Post analytics shows you exactly what content type and style performs best with your audience.
Use these insights to consistently create content optimized for engagement.
Know Your Audience
Detailed audience demographics like location, age, gender and interests allows you to really understand your followers.
Create content tailored to their preferences and needs.
Not all Instagram follower trackers are created equal. Here are key features to look for when choosing a tracker app:
Reliable Follower Counts
The tracker should provide timely, accurate follower data that matches Instagram‘s official count. Beware apps that inflate numbers.
Tracker Granularity
View specifics on followers gained or lost – names, handles, date of follow/unfollow. Avoid apps with vague, aggregated data.
Post-Level Analytics
Get metrics for each post like impressions and engagement, not just account-level totals.
Audience Demographics
Look for detailed audience data like age, gender, location, interests – not just follower counts.
Competitor Benchmarking
The ability to compare your metrics vs competitors‘ performance.
Easy-to-Use Interface
Clean, intuitive dashboards and reports. Avoid clunky, complex UIs.
Reliable Security & Privacy
Ensure proper data encryption, privacy protections and authorization to access API.
Tracking Instagram followers is vital to monitor the growth and engagement of your account. It provides actionable data to optimize your content and resonance with your audience.
The top Instagram analytics apps provide powerful yet easy-to-use tools to see followers, unfollowers, ghost followers, audience demographics and post performance data.
I recommend Sprout Social as the best overall Instagram follower tracker and analytics platform for brands. It provides unparalleled data and competitive benchmarking in an intuitive interface.
Start leveraging the right Instagram follower tracker to unlock deeper insights into your audience and growth opportunities. Consistent tracking enables you to continually refine your content and engagement to build an authentic, loyal following over time.
