How to Follow Someone on Pinterest in 2024: The Complete Step-by-Step Guide

Looking to connect with new people and discover fresh content on Pinterest? Learning how to follow other users is the key to unlocking an endless stream of inspiration tailored perfectly to your interests.

In this comprehensive guide, I‘ll explain how to search for and follow accounts on both desktop and mobile. You‘ll also learn pro tips for curating a feed you love, engaging with other pinners, and even growing your own audience.

Let‘s dive in to the wonderful world of following people on Pinterest!

A Quick Intro to Pinterest

Before we get into the specifics of following users, let‘s do a quick Pinterest overview for any newbies.

Pinterest is a visual discovery platform used by over 450 million people each month. Users save images, videos, recipes, DIY projects and more to virtual "boards" organized by topic. The platform is extremely visual – posts are known as "pins" and focus mainly on eye-catching photos and graphics.

People use Pinterest to find and share content on hobbies, interests, home and style inspiration, and much more. Whether you‘re into cooking, fashion, gardening, or anything else, Pinterest has a huge global community to connect with.

Now that we‘ve covered the basics, let‘s get into the good stuff: finding and following accounts!

Step-by-Step Instructions for Following Someone on Pinterest

Here are detailed walkthroughs for following a user on both desktop and the Pinterest mobile app.

On Desktop

1. Go to Pinterest.com and log into your account.
2. Click inside the search bar at the top of the page. The search bar is impossible to miss – it takes up a lot of real estate smack in the middle of the page.
3. Type in a name, username, or keyword related to the type of content or person you want to find. For example, if you like funny dog videos, you may search for "funny dog videos."
4. Press enter on your keyboard or click the blue search icon on the right side of the search bar to run your search.
5. Underneath the search bar, you‘ll see a row of filter options. Click on the button that says "People" – it will be on the left. This filters your results to only show Pinterest user accounts.
6. Scroll through the results to browse Pinterest accounts. If you want, click into a profile to view the person‘s bio info, boards, and pins to get a sense of their content.
7. When you find a profile you‘d like to follow, click the large blue "Follow" button directly underneath their profile picture and bio. Following someone adds their account to your home feed.
8. Ta-da! You are now following that person and will see their new pins directly in your Pinterest home feed.

On Mobile

Following someone in the Pinterest mobile app takes just a few taps:

1. Open the Pinterest app on your iPhone, Android or other mobile device. If you haven‘t downloaded it yet, you can find the Pinterest app in the App Store or Google Play.
2. Tap the magnifying glass icon at the bottom of the screen to open the search feature. This launches a search bar at the top.
3. Tap inside the search bar and type in a name, username, or keywords to search. For example "graphic design inspiration."
4. Tap the blue search icon or press enter to run your search.
5. On the results page, tap on the silhouetted bust icon on the left side of the screen, underneath the search bar. Tapping this filters your results to only Pinterest user profiles.
6. Browse through the list of profiles and tap to open one that looks appealing. View their bio, boards and pins to get a preview.
7. If you‘ve found someone you want to follow, tap the bright blue "Follow" button near the top of their profile.
8. Great! You are now following that person and will see their newest pins in your Pinterest feed.

And that‘s it! Whether you‘re on desktop or mobile, following someone on Pinterest only takes a few clicks.

How to Unfollow Someone on Pinterest

Changed your mind about following someone? Unfollowing is just as easy:

On Desktop

1. Visit the profile of the person you want to unfollow.
2. The blue "Follow" button will now say "Following." Click the Following button.
3. A pop-up window will appear asking if you want to unfollow them. Click "Unfollow."
4. Poof, you no longer follow them and their pins will disappear from your home feed.

On Mobile

1. Go to their profile page.
2. The "Follow" button will now be blue and say "Following." Tap it.
3. Confirm you want to unfollow them when prompted.
4. You are now unfollowing them and will stop seeing their pins in your feed.

With both desktop and mobile, a couple quick taps is all it takes to stop following someone on Pinterest whenever you choose.

Finding the Right People to Follow on Pinterest

Now that you know how to follow Pinterest accounts, who exactly should you follow? Here are some tips for finding users with pins you‘ll love:

Follow Friends, Family and People You Know

• See what your real-life friends and family are saving and pinning. Bond over shared interests and hobbies.
• Follow co-workers, classmates, or other connections. Having some familiar faces on your feed helps make Pinterest feel more social.

Follow Your Favorite Brands and Companies

• Stay on top of new products, styles, recipes, etc. from brands and companies you love. They often share great content.
• For example, follow clothing brands to see their newest clothes, or food brands for recipe ideas.

Follow Influencers and Creators in Your Niche

• Search for popular bloggers, experts, creators, and influencers who post about topics you‘re interested in.
• Get inspiration from prolific pinners in gardening, fashion, photography, home decor, and more niche hobbies.

Follow Specific Topic-Focused Accounts

• Search for accounts dedicated to your hobbies like cooking, travel, art, cars, photography and more.
• For example, follow "@ digitalnomad" or "@ tinyhomes" if those match your interests.

Follow Favorite Pinterest Creators Whose Content You Love

• When you find pins you really like, follow the original pinner for more of their ideas.
• Checking out their full profile will reveal more cool content in their niche.

Utilize Pinterest‘s Suggestions

• Pinterest‘s algorithm recommends accounts for you to follow based on your activity and interests.
• Check out the "People you might like" section on your home page and follow suggestions that appeal to you.

Find Popular Group Board Collaborators

• When you join a Group Board, explore and follow its members who post great pins to the group.
• This helps you discover accounts active in your niche.
• Pro Tip: Sort the group board by "Most recent pinners" to spot active contributors.

Search Related Hashtags and Locations

• Enter relevant hashtags like #foodie, #diyprojects or #interiordesign to uncover niche accounts.
• Searching local cities/countries can connect you with creators in your area.

With a little searching, your feed will be brimming with amazing accounts that match your unique interests and style.

Tips for Following Accounts You‘ll Actually Enjoy

Here are some top tips for curating a quality Pinterest feed with useful accounts:

Be Selective About Who You Follow

• Only follow accounts that truly interest you and spark joy. Having too many random pins will clutter your feed.

Check Back on the Accounts You Follow

• Occasionally revisit the accounts you follow to ensure you still enjoy their new content. Feel free to unfollow if not.

Organize Accounts into Pinterest Sections

• Follow some accounts in certain sections only like Recipes, Home, Style, or DIY. Keep things tidy!

Interact With Pins From Accounts You Follow

• Like, comment on, and repin content to stay engaged with the accounts you follow. This helps tailor your experience.

Follow Group Board Collaborators

• In Group Boards, all members‘ top pins are shared. So following collaborators surfaces their very best content.

Create Your Own Group Boards to Follow

• Make Group Boards around hobbies or interests, and get inspiration from everyone who joins your group.

Check Out Their Other Social Profiles

• Many Pinterest users link their Instagram, TikTok, YouTube, blogs, etc. Get a better sense of their content!

Subscribe to Account Email Newsletters

• Some accounts offer email subscriptions to notify of new pins. Sign up from their profile.

Follow Friend Suggestions (With Caution)

• Pinterest suggests people you may know from social networks or contacts. But beware of following strangers indiscriminately.

Know When to Unfollow

• Keep your feed fresh and useful by pruning accounts if their content is no longer relevant to you.

Following the optimal mix of Pinterest accounts takes a bit of curating, but the effort pays off! You’ll be rewarded with a constantly updating stream of inspiration and ideas perfectly tailored to your interests.

Grow Your Own Following on Pinterest

On the flipside, you can also gain followers of your own on Pinterest. Here are some quick tips if you’re looking to expand your audience and connections on the platform:

• Pin consistently – Stay active with new pins at least a few times a week.
• Engage with your content – Like, comment on, and repin your own pins to get them circulating.
• Link to your website/blog – Drive traffic to your other online properties.
• Create eye-catching pins – Use high-quality images, graphics, and video.
• Optimize pin titles + descriptions – Use relevant keywords people search for.
• Promote your profile – Share your Pinterest link on your other social accounts.
• Run Pinterest giveaways/contests – Offer prizes to incentivize followers.
• Collaborate on Group Boards – Jointly curate boards which exposes you to new people.
• Utilize analytics – Track your growth and optimize based on what performs best.

Put in the work to create an engaging presence, and your followers will grow steadily over time. But quality over quantity is key – focus on building an audience that genuinely enjoys your content.

Security Considerations for Following Strangers

A quick note on safety – be cautious about following random strangers indiscriminately. Here are some tips to follow accounts more securely:

• Vet accounts thoroughly before following. Review their bio, pins, and other social profiles.
• Avoid following accounts with minimal information or that seem suspicious. Trust your instinct.
• Use Pinterest‘s mute and block features to control unwanted interactions or content.
• Keep your profile and boards private, and limit personal info in your bio.
• Turn off link sharing if you want to keep visitors on Pinterest when you pin.
• Report offensive pins, profiles, or activity that violate Pinterest‘s policies.
• Unfollow or block accounts that make you uncomfortable or are inappropriate.

Following people is fun and useful, but be selective. Prioritize accounts from real-life connections, brands, and established creators at first.

The Power of Following on Pinterest

Following all the right people is truly the best way to tap into the full potential of Pinterest. You‘ll create a home feed packed with inspiration that constantly fuels your interests and hobbies.

Use the tactics in this guide to begin finding and connecting with accounts that fill your feed with pins you love. Before you know it, you‘ll be discovering amazing new ideas and making connections in the Pinterest community.

Happy following!