Want to tap into Pinterest‘s immense marketing potential for your business? If so, creating a Pinterest business account is a must.
In this extensive guide, I‘ll walk you through everything you need to know to get your Pinterest business profile set up for success.
By following these steps, you‘ll be able to showcase your brand beautifully, reach targeted audiences, and drive website traffic and sales with this visual discovery platform.
Let‘s get started!
Contents
- Why Every Business Needs a Pinterest Presence
- Step 1 – Sign Up for Your New Pinterest Account
- Step 2 – Easily Convert Your Account to a Business Profile
- Step 3 – Set Up an Eye-Catching Brand Profile
- Step 4 – Create Eye-Catching, Valuable Pins
- Step 5 – Promote Your Content Across Platforms
- Step 6 – Track Performance with Analytics
- Step 7 – Amplify Your Reach With Pinterest Ads
- Transform Your Business with a Pinterest Presence
Why Every Business Needs a Pinterest Presence
Before we dive into the steps on creating an account, let‘s look at some eye-opening statistics that demonstrate the tremendous opportunities Pinterest offers businesses:
- Pinterest has over 450 million monthly active users worldwide as of 2022 (Source). And it continues growing rapidly.
- 81% of Pinterest users say they have purchased a product they saw on Pinterest (Source). This shows the platform‘s exceptional ability to drive sales.
- 93% of Pinterest users say they use the platform to plan purchases (Source). So you have a captive audience of consumers ready to buy.
- 70% of weekly Pinterest users say they have made a purchase based on Pinterest in the past six months (Source). Frequent users especially convert.
- 67% of regular Pinterest users have bought something after seeing it on Pinterest in the past month (Source). It converts recent viewers too.
Clearly, Pinterest offers tremendous opportunities to get your products and brand in front of a highly engaged, purchasing audience. But to access all of Pinterest‘s marketing tools, you need to create a business account. So let‘s get started!
Step 1 – Sign Up for Your New Pinterest Account
If you don‘t yet have a personal Pinterest account, your first step is to sign up for a new account. Here‘s how:
- Go to pinterest.com and click the "Join Pinterest" button at the top right corner.
- Enter your email and choose a secure password.
- Select your gender and birth date. This helps Pinterest recommend relevant content.
- Pinterest will send a confirmation code to your email. Enter it and you‘re ready to start pinning!
It only takes a minute to create your basic Pinterest account.
Step 2 – Easily Convert Your Account to a Business Profile
Already use Pinterest personally? No worries! You can convert your existing individual account to a business profile in just a few clicks.
Here‘s how to switch your account over:
- In the Pinterest mobile app or website, click your profile icon in the top right corner.
- Select "Settings" from the dropdown menu.
- Choose "Convert to Business Account".
- Enter your business name, website, and account admin details.
- Review and agree to Pinterest‘s Business Terms of Service.
- Click “Submit” and you’re all set!
Upgrading to a business account unlocks all of Pinterest‘s free tools for promoting brands, like analytics, ads, and more.
Step 3 – Set Up an Eye-Catching Brand Profile
Now it‘s time to make your Pinterest business profile shine! Here are some tips:
- Profile picture – Upload your logo or another high-quality, recognizable photo. This appears on your pins too.
- Profile bio – Craft a short, engaging description of your brand and value proposition using 160 max characters.
- Website link – Be sure your website is connected so users can easily click to your site.
| Profile Section | Best Practices |
|---|---|
| Profile picture | Upload your logo or another high-quality, recognizable photo |
| Profile bio | Craft a short, engaging description of your brand/value proposition using 160 max characters |
| Website link | Connect your website so users can easily click through to your site |
| Contact info | Add your business email, phone, and address to establish legitimacy |
| Social media links | Cross-promote by linking to your other social profiles |
- Contact info – Adding your business email, phone, and address shows users you‘re a legitimate brand they can trust.
- Social media links – Cross-promote by connecting your other social profiles like Facebook, Instagram, and Twitter.
An optimized profile establishes your brand‘s credibility and helps users clearly understand what you offer.
Step 4 – Create Eye-Catching, Valuable Pins
The key to success on Pinterest is consistently publishing engaging pins your audience loves. Use these pro tips:
- Stunning visuals – High-quality photos or graphics are essential. Use original images or pick eye-catching stock photos representing your brand.
- Short, descriptive text – Craft copy explaining what users will find when they click through to your site or product page.
- Link pins – Link each pin to relevant products, articles, or other resources on your website so users can easily click through.
- Organize with boards – Sort your pins into logical, themed boards like "Recipes", "Outfit Ideas", or "DIY Projects" to organize your content.
- Tailor to your audience – Use Pinterest analytics to see which topics perform best. Then create more pins aligning with your followers‘ interests.
Posting valuable pins consistently keeps bringing audiences back to your profile and website.
Follow these best practices, and your pins will captivate and connect with your target audience.
Step 5 – Promote Your Content Across Platforms
Creating stellar content is just the first step! Now it‘s time to amplify your reach through promotion:
- Cross-post on social media – Share your pins on your Facebook, Instagram, Twitter, etc. to put them in front of more of your followers.
- Email your subscribers – Feature new pins in your email newsletters so current followers see your latest content.
- Run social ads – Use Facebook and Instagram ads to target your audience with eye-catching pins.
- Ask friends to share and follow – Leverage your personal connections by asking them to share, like, and follow your pins and account.
- Share your profile link – Promote your Pinterest profile URL on your website, email signature, and anywhere else you can think of!
Spreading your content across multiple channels ensures maximum visibility for your hard work creating pins.
Step 6 – Track Performance with Analytics
Pinterest Analytics offers a wealth of data to inform your strategy. Monitor these metrics:
- Impressions – Total number of times your pins were seen. Look for growth over time.
- Engagement rate – Percentage of impressions that resulted in likes, clicks, etc. Aim for 2% or higher.
| Metric | What to Look For |
|---|---|
| Impressions | Growth in total impressions over time |
| Engagement rate | 2% or higher percent of impressions driving engagement |
| Followers | Growth in total followers over time |
| Website clicks | High numbers and click-through rates |
| Top content | Pins and boards driving the most traffic |
| Audience interests | Interests and behaviors your followers have in common |
| Best post times | Days and times your followers are most active |
- Followers – Monitor total follower growth week over week.
- Website clicks – Track total clicks and click-through rates from pins back to your site.
- Top content – See which pins and boards send the most traffic to identify what resonates.
- Audience interests – Discover common interests and behaviors amongst your followers.
- Best times to post – Learn when your audience is most active on Pinterest.
Analytics should guide your Pinterest strategy, leading you to create more of the content that performs best.
Step 7 – Amplify Your Reach With Pinterest Ads
Ready to take your Pinterest business account to the next level? Pinterest Ads allow you to get your pins in front of massive new audiences with targeted promotional campaigns.
Follow these tips for success with Pinterest Ads:
- Target interests and behaviors – Select specific audience traits like interests, past purchases, website visits, etc. to reach your ideal customers.
- Test different pins – Experiment with promoting your top organic pins as well as new pins to see what resonates most.
- Remarket to site visitors – Target ads to users who have visited your website and know your brand.
- Track campaign performance – Monitor metrics like cost per click and return on ad spend to optimize efforts.
Used strategically, Pinterest Ads can significantly expand your reach and conversions.
Transform Your Business with a Pinterest Presence
I hope this guide provided an in-depth look at how to create a Pinterest business account and use it to promote your brand effectively.
Here‘s a quick summary of the steps we covered:
- Sign up for a new Pinterest account or convert your existing one to a business profile.
- Set up an optimized business profile that builds credibility.
- Consistently publish high-quality pins showcasing your products, articles, etc.
- Promote your pins across social platforms to maximize reach.
- Analyze performance data to refine your strategy.
- Run Pinterest Ads to get your pins in front of targeted new audiences.
Following this comprehensive playbook will empower you to unlock the immense marketing potential of Pinterest for your business!
I wish you great success connecting with audiences and driving results with this powerful visual platform. Feel free to reach out if you have any other questions!
