How Many Google Searches Per Hour are Made in 2024? – EarthWeb

How Many Google Searches Are Made Every Hour in 2024?

If you‘re reading this article, chances are you found it through a Google search. Google handles over 3.78 million searches per minute – so how many searches is that per hour in 2024?

As an experienced tech professional myself, I know Google is the undisputed king of search. In this comprehensive guide, I‘ll share the latest data on Google‘s mind-blowing search volume per hour.

I‘ll also analyze how Google dominates the search engine market, where it‘s most popular worldwide, user demographics, and the common search topics we just can‘t get enough of. My goal is to provide you with a detailed expert overview of the world‘s biggest search engine in 2024.

So let‘s get started!

How Many Google Searches Are There Per Hour in 2024?

According to the search giant itself, there are over 63,000 Google searches every single second as of 2024.

Yes, you read that right – 63,000 per second!

Multiplying that mind-boggling figure out:

• Per minute: Over 3.78 million Google searches
• Per hour: 226.8 million Google searches

To put into perspective just how massive 226.8 million searches per hour is:

• It‘s more than twice the entire population of the United States – every single hour!

• If you printed out all the text from the hourly search queries, it would be 182 times longer than War and Peace, Leo Tolstoy‘s epic 1,225 page novel.

• Laid end-to-end, the text would span over 1.7 million miles – long enough to wrap around planet Earth 68 times at the equator!

This gives you a sense of the sheer scale at which Google operates. And the search volume is only growing. Back in 2015, Google was handling ‘only‘ 144 million searches per hour. So search has jumped over 50% in under a decade.

At this rate, Google looks on track to surpass 300 million searches per hour in the next couple of years.

Google‘s Search Engine Market Share

What allows Google to handle such an enormous number of searches is its complete dominance of the global search engine market:

Desktop/Laptop Search

On desktop and laptop devices, Google is utterly dominant with 85.44% global market share. The next biggest is Microsoft‘s Bing with 8.32%, followed by Yahoo at 2.47%, and privacy-focused DuckDuckGo with 0.9%.

To put it into perspective, Google has over 10x the desktop search volume of second-placed Bing, and over 100x the volume of small players like DuckDuckGo.

Other niche engines have a tiny fraction of Google‘s share. For instance, Russia‘s Yandex has 1.26% and China‘s Baidu has 0.63% share.

So among the world‘s desktop and laptop users, Google thoroughly dominates search.

Mobile Search

The situation is even more skewed towards Google in mobile search. Around 98.84% of all mobile search happens on Google globally.

For mobile users, the only other remotely mainstream choice is China‘s Baidu with 1.09% market share. Meanwhile, Yandex and Yahoo have around 1% each, and Bing just 0.51%.

The reason is that Android phones – now the world‘s most popular smartphone OS – come preloaded with Google‘s apps and search. This mobile ecosystem effect entrenches Google‘s dominance.

Where Google Search is Most Widely Used

While Google is the most widely used search engine globally, there are some geographical differences:

• India – An estimated 94.19% of searches happen on Google here. As one of the world‘s fastest growing digital markets, India is key to Google‘s future.

• Brazil – 92.5% of searches in Brazil happen on Google, making it the second most important market.

• USA – 92% of American searches take place on Google. On mobile, 96% of searchers in the US use Google.

• China – Google is banned in China, so it has zero market share there. Instead, Baidu has 71.5% Chinese search share.

So apart from China, Google sees over 90% dominance in most large markets including India, Brazil, the entire US, and across Europe. Tapping into China‘s 1.4 billion population remains the big missed opportunity.

Google Search Demographics

Looking beyond geography, what types of users prefer Google search? Some fascinating demographic insights:

• 77% of worldwide internet users access Google at least 3 times per day. That shows how deeply ingrained Google is in most people‘s routines.

• 14% of global internet users search Google 1-3 times daily. Added together, 91% of internet users access Google daily.

• 20% of total Google searches now happen via voice – on Siri, Alexa, Google Assistant etc. Voice search is a fast emerging trend.

• 46% of product searches originate on Google. This shows Google‘s immense importance for ecommerce discovery.

• Over 50% of online shoppers use Google to research products they eventually buy. 61% say Google influences their final purchase decisions.

The data reveals that a strong majority of internet users worldwide rely on Google daily. The search engine is also critical for product discovery and shopping – on both desktop and increasingly by voice.

This means brands and businesses simply must optimize their visibility on Google through SEO, advertising and other best practices. There really is no alternative to engage customers at scale.

Most Popular Google Searches

With billions of searches daily, what exactly are people looking for on Google? The most common queries highlight our core interests.

• In the US, the top searched term is Facebook, followed by YouTube, Amazon, weather, Google itself, Walmart and Gmail.

• Globally, YouTube is #1, showing online video‘s immense popularity.

• Other very common searches include "what to watch", "where‘s my tax refund", "what time is it", "how to lose weight fast", and "how to screenshot".

So people rely on Google for social media, entertainment, shopping, quick information like weather/time, and solving tech issues.

Monitoring popular Google searches via tools like Google Trends is an easy way to identify rising user needs and interests.

The Key Takeaways on Google Search Volume

• Over 226.8 million Google searches take place every single hour in 2024 – and growing.

• Google dominates search with 85% desktop and 98% mobile market share globally.

• India, Brazil and the US are countries where Google usage exceeds 90% of searches.

• 91% of internet users worldwide access Google daily. The engine drives ecommerce discovery.

• The most common searches highlight social media, entertainment, shopping, quick info, and tech help needs.

The staggering 226.8 million Google searches every hour highlight our deep reliance on it. For both consumers and businesses, Google remains indispensable in 2024. Optimizing your presence on it should be a top priority.

I hope this detailed overview provided you with valuable insights into Google‘s search volume and dominance. Let me know if you have any other questions!