How Many People Use Fetch Rewards in 2024? A Deep Dive into the Usage Statistics

Fetch Rewards has exploded in popularity in recent years. This increasingly mainstream receipt scanning app now boasts over 15 million active users. But what‘s driving such massive adoption? Let‘s analyze the usage data and statistics behind the rise of Fetch Rewards.

The Meteoric Growth of Fetch Rewards

First, let‘s quickly recap what Fetch Rewards is. Fetch is an app that gives you points and rewards when you scan receipts from any store, restaurant or service. You can redeem these points for gift cards and other free perks.

Since launching in 2013, Fetch has seen astronomical growth:

• Fetch now has over 15 million active users scanning receipts and earning rewards.
• The app has been downloaded over 10 million times just on Android devices.
• Users have scanned a staggering 1 billion+ receipts since launch.
• Fetch hit 1 billion scanned receipts in April 2021, highlighting the growth trajectory.
• It has over 700,000 reviews and a 4.6/5 rating on Google Play Store.
• On iOS, it maintains an impressive 4.8/5 rating from over 300,000 ratings.

This data shows the incredible rise of Fetch Rewards, from small startup to household name, in just 9 years. But what‘s fueling this adoption?

Demographic Profile of Fetch Rewards Users

Fetch Rewards has managed to appeal to a wide spectrum of demographics. But the core user base lies between 18 and 54 years old. Let‘s analyze the usage data:

Age Breakdown

• 24.2% of users are aged 18-24
• 24.3% of users are aged 25-34
• 18.9% of users are aged 35-44
• 15.4% of users are aged 45-54
• 10.2% of users are aged 55-64
• 7% of users are aged 65+

Clearly, Fetch gets significant traction among millennials and Gen Z. The convenience and cash back bonuses resonate with younger demographics. Older users still comprise a minority.

Gender Breakdown

• 51.3% of users are female
• 48.7% of users are male

Fetch Rewards has achieved an almost equal gender split, defying the perception that receipt scanning appeals more to female shoppers.

Location Breakdown

• A whopping 87.14% of users are from the United States.
• 1.1% of users are from Canada.
• 1.05% are from Brazil.
• 0.66% hail from the UK.
• 0.66% are from Germany.
• The remaining 9.39% represent other countries.

For now, Fetch Rewards‘ focus is firmly on North America, with over 88% of users residing in the US and Canada. But global expansion opportunities abound.

How Fetch Rewards Drives User Engagement

Fetch wouldn‘t have grown so exponentially if it didn‘t offer compelling ways to earn rewards. Here are some of the main ways users can rack up points:

• Scanning receipts – the core activity, earn 25+ points per receipt scanned.
• Special offers – limited bonuses for tasks like surveys and referrals.
• Brand bonuses – extra points for featured partner brands.
• Daily bonuses – incentive to scan daily and build momentum.
• Referrals – referral codes benefit both referrer and referee.
• Account linking – linking accounts like Amazon unlocks more points.

Top users scan 100+ receipts per month and earn up to $80 in gift cards. Even average users earn a respectable $5 to $15 monthly.

The variety of point-scoring avenues keeps engagement high, leading to the impressive usage metrics we‘re seeing.

Growth Projections for Fetch Rewards

Fetch Rewards is not resting on its laurels. Diving into the stats, we can project continued exponential growth in 2024 and beyond:

• At the current pace, Fetch could hit 50 million users by 2025.
• Estimates indicate the user base grows by 40% annually.
• Monthly active usage rate currently sits at ~75%. Expect this figure to rise.
• If growth continues, 5 billion receipts could be scanned by 2027.
• Rewards redeemed are projected to triple from ~$375 million in 2022 to over $1.1 billion by 2025.

Driving this growth will be expansion into new demographics and geographies, plus ramping up features and promotions.

The gravy train won‘t last forever, but I project Fetch still has room for monumental growth in the near future.

How Fetch Compares to Rival Receipt Apps

Fetch Rewards is undoubtedly among the top dogs, but it has serious competition nipping at its heels. Let‘s see how Fetch compares to the second-tier receipt scanning apps.

Ibotta

• Ibotta has around 40 million users, over 2x Fetch‘s 15 million.
• But Fetch‘s growth rate is faster at 40% annually, versus ~20% for Ibotta.
• Ibotta offers PayPal/Venmo payouts, which some may prefer over gift cards.
• But Fetch provides a smoother user experience and quicker rewards.

Shopkick

• Shopkick focuses more on in-store rewards for scanning items.
• Fetch provides a better experience for earning from receipts.
• Shopkick claims over 50 million users thanks to long-time presence.
• But Fetch is projected to overtake Shopkick‘s user base within 2-3 years.

Receipt Hog

• Receipt Hog pays out via PayPal but has far fewer brand partners.
• Slow reward accumulation makes Receipt Hog less appealing.
• Fetch enjoys much higher user engagement and retention.

The receipt scanning space still has ample room for multiple big players. But expect Fetch to keep eating away at the incumbents‘ market share year after year.

Maximizing Your Earnings with Fetch Rewards

New to Fetch Rewards and wondering how to optimize your points? Here are my pro tips:

• Scan every receipt – don‘t let receipts expire. The more you scan, the more you earn.
• Take advantage of bonuses – promos and special offers add up quickly.
• Link accounts – connecting Amazon and email unlocks more e-receipts.
• Remember referrals – referral bonus points quickly compound.
• Watch for double dip offers – some promos stack for exponential points.
• Pay attention to point caps – hit brand caps each month/quarter for bonuses.
• Don‘t hoard points – redeem regularly for maximum motivation.

Follow these tips and you could realistically max out at $80+ in monthly rewards.

The Risks and Drawbacks of Fetch Rewards

Fetch Rewards delivers an addictive experience with tangible rewards. But it‘s not all sunshine and rainbows. Here are some downsides to consider:

• To earn big rewards you must scan receipts constantly. This takes serious time and effort.
• Occasional app glitches can be frustrating.
• 10-14 day pending periods for rewards drag out the process.
• Some users don’t like having to share purchase data.
• Limited gift card selection compared to pure cash back apps.
• Receipt scanning means less privacy than normal rewards apps.

Fetch Rewards operates in a legal and ethical grey area. Users should carefully weigh the privacy risks before scanning hundreds of receipts containing personal data.

The Future of Receipt Apps

It’s clear receipt scanning apps like Fetch are going mainstream. What does the future hold for this rapidly evolving industry?

• Ever more powerful partnerships with major brands.
• Integrations with grocery loyalty programs and payment apps.
• Enhanced functionality like automated receipt OCR scanning.
• Expansion into more international markets.
• Consolidation and M&A activity as apps merge or get acquired.

We will see sustained hockey stick growth as receipt apps cement themselves as a new earnings channel for consumers worldwide. Expect exponential growth in usage across all apps as the industry matures.

Final Thoughts

The runaway success of Fetch Rewards provides undeniable proof that receipt scanning represents the future of rewards programs and cash back.

With over 15 million daily active users and counting, Fetch has tapped into a powerful motivator: getting paid just for snapping photos of receipts.

The app still has ample room for growth in new demographics and geographies. And the receipt scanning genre overall is still in its infancy.

For savvy shoppers open to sharing receipts in exchange for rewards, Fetch Rewards and its competitors are certainly worth exploring. Just be informed about the privacy tradeoffs.

One thing is certain – receipt scanning apps are rapidly going mainstream. And for those who jump on board, the rewards are there for the taking.