How Many People Use Deezer in 2024? Taking a Close Look at This Music Streaming Underdog
Hey friend! Have you heard of Deezer before? If you’re like most people living in the US, there’s a good chance you haven’t. Deezer isn’t as much of a household name as Spotify or Apple Music. But it‘s actually a pretty popular music streaming app, especially in Europe and Latin America.
In this post, we’ll take a deep dive into Deezer‘s user base, features, pricing plans, and how it stacks up to competitors like Spotify. Whether you‘re considering trying out Deezer or are just curious to learn more, read on to get the full scoop on this music streaming underdog!
Deezer‘s User Base: 12 Million Strong and Growing
Let‘s start with a quick rundown of key stats on Deezer‘s current user base:
-
As of 2024, Deezer has 12 million monthly active users globally. This includes both free and paid subscription users.
-
5 million of Deezer‘s users are paying subscribers. This is up from just 1 million paying subscribers in 2016, showing solid paying user growth.
-
However, Deezer still lags far behind category leader Spotify, which has over 422 million total active users and 195 million paying subscribers.
Here‘s a chart comparing Deezer‘s user growth to Spotify over the past few years:
| Year | Deezer Total Users | Deezer Paying Subs | Spotify Total Users | Spotify Paying Subs |
|---|---|---|---|---|
| 2016 | 5 million | 1 million | 140 million | 40 million |
| 2018 | 8 million | 2 million | 207 million | 87 million |
| 2020 | 10 million | 4 million | 320 million | 165 million |
| 2023 | 12 million | 5 million | 422 million | 195 million |
As you can see, Deezer has experienced steady growth, more than doubling its total user base and quintupling (!) its paying subscribers since 2016. But it still remains far smaller than leader Spotify.
Now let‘s look at which countries have the most Deezer users:
- France: 35% of Deezer‘s user base (not surprising given Deezer is French)
- Brazil: 13%
- Germany: 6%
- Mexico: 5%
- Colombia: 3%
Beyond these top markets, the remaining 38% of users come from over 180 different countries where Deezer operates. So while Deezer is big in France and Latin America, it has a global presence.
With 12 million monthly active users, Deezer definitely has a sizable audience. And if it can keep up its current growth trajectory, it has potential to incrementally grow its user base over time.
How Does Deezer Stack Up Against the Competition?
Deezer isn‘t the only music streaming service out there. It faces stiff competition from giants like Spotify, Apple Music, Amazon Music and more.
Let‘s see how Deezer‘s subscribers compare to its biggest competitors:
| Music Streaming Service | Total Subscribers |
|---|---|
| Spotify | 195 million |
| Apple Music | 88 million |
| Amazon Music | 70 million |
| YouTube Music | 50 million |
| Deezer | 5 million |
As you can see, Spotify dominates with over 3x more paid subscribers than 2nd place Apple Music. Meanwhile, Deezer is still a relatively small player.
However, Deezer manages to capture a slightly larger share of total revenue than its subscriber base would indicate. Here‘s a breakdown of worldwide music streaming revenue share in 2021:
| Company | Market Share |
|---|---|
| Spotify | 32.77% |
| Apple Music | 17.48% |
| Amazon Music | 13.90% |
| Tencent Music | 13.15% |
| YouTube Music | 9.93% |
| NetEase Cloud Music | 4.83% |
| Deezer | 1.39% |
So while it has way fewer subscribers compared to the giants, Deezer and its large French user base allow it to pull in 1.39% of total market revenue. Not too shabby for an underdog!
What Features Make Deezer Stand Out?
So why do millions choose to use Deezer over the many other options out there? What makes Deezer unique compared to Spotify, Apple Music and others?
Here are some of Deezer‘s standout features:
Huge music catalog – Over 90 million tracks spanning every genre you can imagine. The catalog size rivals Spotify, Apple Music and competitors.
🔊 High-quality audio – Deezer HiFi provides CD-quality lossless 16-bit FLAC audio. This is great for audiophiles and high-end speaker setups.
🎧 Robust playlists and radio – Create endless customized playlists and access algorithmic radio stations tailored specifically to your tastes.
🎵 Lyrics – Sing along to your favorite songs! Deezer offers real-time synced lyrics across millions of tracks.
🚗 Offline listening – Download your playlists, albums, podcasts and more for listening offline when you don‘t have an internet connection.
👪 Family plan – Share one Deezer account across up to 6 devices. Perfect for families who want to save money.
💸 Student discount – Students get a big 50% discount off the regular subscription price. At just $4.99/month, this offer is hard to beat!
For many users, especially in Europe and Latin America, Deezer provides a similar overall experience as Spotify but with nice bonuses like lyrics support, lossless HiFi audio, and student discounts.
Comparing Deezer‘s Pricing to the Competition
When it comes to pricing, Deezer again stays competitive with other major music streaming services:
🎵 Deezer Free – Listen to music on-demand with audio ads. Limited app features.
🎧 Deezer Premium – Ad-free listening, offline use, on-demand playback, playlists, etc. The standard plan costs $9.99/month.
👪 Deezer Family Plan – 6 Premium accounts for just $17.99/month.
🎓 Deezer Student – 50% off Premium for students at just $4.99/month. Unbeatable deal.
🔊 Deezer HiFi – Get lossless CD-quality audio for $14.99/month
This pricing matches up closely with Spotify, Apple Music, and other competitors. The Student Plan and HiFi audio are great value adds that differentiate Deezer.
Partnerships and Marketing – Deezer‘s Growth Strategy
In order to grow its user base, Deezer has partnered with consumer brands, artists, record labels, and audio equipment companies:
-
Sonos – Deezer is directly integrated into Sonos smart speakers and sound systems.
-
Telia Company – Strategic partnership provides Deezer bundles to Telia‘s millions of mobile customers.
-
LG – Deezer comes pre-installed on LG smart TVs and home audio products.
-
TikTok – Users can add Deezer songs and playlists to their TikTok videos.
These types of partnerships provide Deezer huge exposure to potential new users.
Deezer also markets itself as a high-quality, European alternative to mainstream services like Spotify. With continued geographic and user segment expansion, along with strategic partnerships, Deezer aims to continue growing its total user base over time.
While it likely won‘t surpass streaming giants like Spotify, Deezer has proven it can successfully carve out a niche as a viable underdog.
The Bottom Line on Deezer in 2024
So in summary, here are the key takeaways on Deezer‘s user base and status in 2024:
-
Around 12 million monthly active users, including 5 million paying subscribers
-
Strong presence and 35% of user base in France
-
Growing subscribers, especially in Latin America
-
Competitive music catalog, features, and pricing versus rivals
-
Strategic partnerships provide exposure to new potential audiences
-
Still a relatively small player overall but has carved out a niche
-
Has potential to incrementally grow users by marketing itself as a high-quality alternative to Spotify
So while Deezer is unlikely to topple category ruler Spotify anytime soon, it remains a strong player with a loyal user base. For music lovers looking for something outside the mainstream, Deezer continues to represent a compelling alternative worth trying.
Have you used Deezer before? Or do you have any other questions about how it compares to other music services? Let me know in the comments! I‘m always happy to chat more about streaming music.
