After 15 years as a WordPress expert helping businesses increase conversions, I‘ve seen first-hand the power of optimized landing pages.
With the right template, you can create high-converting landing pages in WordPress without any coding knowledge.
In this comprehensive guide, I‘ll share my insider tips to help you choose the perfect landing page template based on your budget and goals.
Contents
Why You Need a Landing Page Template
Let‘s start with why pre-made landing page templates are so valuable:
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Save Hours of Work: Creating a custom landing page design from scratch takes a lot of time and effort. Templates allow you to skip straight to customization.
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Designed for Conversions: Leading landing page templates are optimized by CRO experts to turn visitors into leads and sales.
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Look High-Quality: Professionally designed templates make your brand and offer more appealing and trustworthy.
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Easy to Customize: With drag and drop page builders, anyone can customize a template without coding.
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Mobile-Friendly: Templates eliminate the hassle of building responsive landing pages.
According to HubSpot, [landing pages with templates convert up to 220% more prospects] than those without. With the right template, you can quickly capitalize on this benefit.
How to Select the Best Landing Page Template
With so many template options for WordPress, how do you choose the right one? Here are 5 tips from my experience:
Match Your Goals
Select a template that supports your landing page goals. Common options include:
- Lead Generation – Email Opt-in, Quizzes
- Webinars – Registration, Replay
- eCommerce – Product Launch, Discount Offer
- Appointments – Booking, Contact Page
Matching the template to your goal boosts conversions.
Suit Your Brand Style
Pick a professionally designed template that aligns with your brand colors, fonts, and style. Avoid cluttered templates.
Consistency reinforces your brand and improves trust.
Check Page Builder Compatibility
Templates that support Elementor, Beaver Builder, etc. make customization easy.
Page builders enable you to modify templates without coding.
Look for Built-In Features
Top templates integrate forms, CTAs, countdown timers, etc. This saves setup time.
Purpose-built features improve conversions quickly.
Ensure Responsiveness
Only consider mobile-friendly, responsive templates for the best experience.
[53% of website traffic] is from mobile devices. Responsive design is essential.Using these criteria helps identify the ideal template for your specific needs.
Top Landing Page Builders for WordPress
Next, let‘s explore the top landing page builders and their template options for WordPress users:
1. SeedProd
SeedProd is the leading drag and drop landing page builder made for WordPress. Over 500,000 websites use it to build high converting pages.
It comes with beautiful templates for:
- Webinars
- Lead Generation
- Product Launches
- Coming Soon Pages
- Video Sales Letters
SeedProd‘s templates feature built-in forms, CTAs, and dynamic elements. As a WordPress plugin, it seamlessly integrates with your site for easy optimization.
I recommend SeedProd as the fastest way to create optimized landing pages in WordPress.
2. Unbounce
Unbounce is a dedicated landing page builder used by marketing teams at Amazon, Microsoft, and Disney.
It offers 100+ mobile-friendly templates covering:
- Email Capture
- Webinars
- Lead Generation
- Product Sales
- Services Promotion
Each template can be customized using Unbounce‘s drag and drop Builder. Unbounce publishes landing pages on a lightning fast CDN for optimal performance.
I suggest Unbounce if you‘re running paid ads and need incredibly fast landing pages. The higher cost may be justified by greater conversions.
3. Leadpages
Leadpages is the most well-known standalone landing page builder with over 130 templates.
Some of their highest-performing templates include:
- Webinar Registration Pages
- Quizzes & Surveys
- Lead Magnet Landing Pages
- Service Offer Pages
- eCommerce Collection Pages
Templates integrate seamlessly into WordPress. The easy drag and drop editor speeds up customization.
Leadpages is best for marketers who want proven, high-converting templates without handling WordPress themselves.
4. Thrive Architect
Thrive Architect is a powerful WordPress page builder that provides landing page templates.
Their templates cater to:
- Webinar Registration Pages
- Lead Generation Pages
- Sales Pages
- Coming Soon Pages
- Squeeze Pages
Thrive Architect has an easy-to-use drag and drop editor to customize templates quickly.
I recommend Thrive Architect for users who want to build sales, squeeze and landing pages all in WordPress. The price is reasonable compared to other standalone builders.
5. Instapage
Instapage is another hosted landing page solution with 100+ designer templates focused on:
- Webinars
- Lead Generation
- App Promotion
- eCommerce
- Services
The landing page editor simplifies customization. Instapage integrates into WordPress through plugins or API.
I suggest Instapage for marketers with bigger budgets who want landing pages hosted on a dedicated CDN. The performance may justify the cost for high-traffic sites.
6. OptinMonster
While OptinMonster specializes in conversion-optimized popups, they also offer 60+ template options like:
- Landing Pages
- Lead Generation Pages
- 404 Pages
- Thank You Pages
- Squeeze Pages
The drag and drop popup builder enables easy customization. Templates are mobile-friendly and look great in WordPress.
OptinMonster is one of the most affordable options for basic landing page and popup templates.
7. Template Monster
The TemplateMonster marketplace offers over 200 landing page templates for WordPress including:
- Business Landing Pages
- Service Pages
- App Showcase Pages
- Event Landing Pages
- Cryptocurrency Pages
These are high-quality templates that work in WordPress, but require custom code editing to modify.
Template Monster is ideal for developers who can work with HTML/CSS code to customize landing pages.
8. HubSpot
The HubSpot software features landing page templates for WordPress covering:
- Simple Landing Pages
- Case Study Pages
- SaaS Offer Pages
- Lead Capture Templates
- Webinar Registration
Templates are customizable using HubSpot‘s drag and drop Page Builder. The software also handles email marketing, CRM, SEO, and more.
HubSpot is best for growing businesses who want an all-in-one inbound marketing solution.
9. Landingi
Landingi provides over 300 landing page templates optimized for:
- Lead Generation
- Webinars
- App Promotion
- Service Promotion
- eCommerce
An easy drag and drop builder simplifies customizing templates within WordPress.
I recommend Landingi for marketers willing to invest in premium landing page performance and speed.
10. ClickFunnels
ClickFunnels focuses on building complete sales funnels but offers 100+ optimized landing page templates too like:
- Lead Capture Pages
- Webinar Registration
- Free Plus Shipping
- Product Launch Pages
- Application Forms
It‘s one of the most expensive options but may appeal to high-traffic sites.
11. Beaver Builder
Beaver Builder is a WordPress page builder plugin with landing page templates for:
- Service Pages
- Lead Generation
- Course Promotion
- Agency Portfolio
- LMS Pages
The drag and drop editor makes it easy to modify templates without coding skills.
It‘s a great option if you want to build custom landing pages alongside regular WordPress pages in Beaver Builder.
12. Pagewiz
Pagewiz has 150+ landing page templates for WordPress focused on:
- Lead Generation Pages
- Service Promotion
- Course Promotion
- Product Launch Pages
- Webinars
Brizy‘s drag and drop page builder works smoothly to customize Pagewiz templates quickly.
It‘s an affordable option that pairs optimized templates with easy customization abilities.
13. OptimizePress
OptimizePress is used on over 1 million WordPress sites to build landing pages, sales pages, and more.
Their template library covers:
- Lead Generation Pages
- Coming Soon Pages
- Webinar Registration
- Product Launch Pages
- Service Promotion Pages
The live editor simplifies customization directly in WordPress.
I suggest OptimizePress for users who want an all-in-one WordPress landing page and sales funnel builder.
14. InstaPage Core
The freemium InstaPage Core WordPress plugin offers 150+ landing page templates for:
- Lead Generation
- Service Promotion
- App Showcase
- Directory Listings
- Product Launch
The free version has limited templates while Core unlocks access to them all. Brizy enables easy drag and drop editing.
It‘s one of the few free landing page template options for WordPress.
15. Convert Pro
Convert Pro supplies professional WordPress landing page templates for:
- Services Pages
- Lead Gen Pages
- FAQ Pages
- Pricing Pages
- Team Profiles
- Coming Soon Pages
A/B testing helps you optimize conversions. Pricing starts at $29/year.
Convert Pro is great if you want an affordable WordPress-specific landing page builder.
16. Shapely
Shapely is a popular free WordPress theme with a simple landing page template including:
- Header Image
- Opt-in Form Area
- Call to Action Button
- Service Icons
- Testimonials
Easy to customize with Elementor or Gutenberg. Perfect for small business landing pages.
17. Astra
Astra is the fastest WordPress theme with 1+ million users. It offers landing page templates for:
- Mobile Apps
- Home Services
- Fitness
- Construction
- Events
Templates are professionally designed and integrate nicely with Elementor.
I recommend Astra as a fast, free base for creating landing pages in WordPress with a page builder.
18. Storefront
Storefront is the default WooCommerce theme. Their product landing page template provides:
- Fullscreen Product Image
- Title & Description
- Add to Cart Button
- Product Gallery
- FAQ Tab
Ideal for eCommerce product landing pages. Fully customizable with blocks.
The Storefront theme is 100% free, looks great, and is lightweight.
19. Hello Elementor
Hello Elementor offers a basic landing page template featuring:
- Custom Header
- Opt-in Form
- Headline
- Call to Action Button
- Image Grid
- Icon Features
You can modify it using Elementor‘s drag and drop page builder.
It‘s a great free theme choice for Elementor users who want a simple template.
20. Colibri WP
Colibri provides landing page templates for:
- Lead Generation
- Video Pages
- FAQ Pages
- Contact Pages
- Pricing Pages
Templates are optimized for Elementor for easy drag and drop editing.
It starts at $59 for 1 site. I recommend it for beautiful templates with Elementor integration.
Tips to Optimize Your Landing Page for More Conversions
Optimizing your landing page is crucial for maximizing conversions. Here are my top expert tips:
Align with Your Value Proposition
Your headline and copy should clearly communicate the unique value of your offer to viewers.
Prominently Display Benefits
Emphasize the tangible benefits visitors will receive by taking your desired action.
Use Trust Indicators
Build trust and credibility by highlighting secure payment icons, testimonials, etc.
Limit Distractions
Avoid unnecessary navigation links, details, or extras that distract from your CTA.
Make CTAs Obvious
Use high contrast buttons and place your CTAs strategically to drive clicks.
Match Page Speed with Hosting
Lightning fast landing page speeds under 1 second boost conversions.
Use Scarcity Triggers
Countdown timers, limited spots, etc. instill urgency to act.
Test and Iterate
Use A/B testing to try variations and improve your conversion rates.
Following landing page best practices will maximize your results regardless of template.
Sample Templates Showcase
To give you a preview, here are examples of some popular, high-converting landing page templates in action:
Lead Generation Template
HubSpot‘s lead gen template highlights the offer value in the headline. It uses a bright contrasting call to action and trust indicators like the secure lock icon.
![HubSpot Lead Gen Template Screenshot]
Webinar Registration Template
OptimizePress‘ webinar template emphasizes the topic, limited seating scarcity and easy registration with bold colors and contrasting countdown timer.
![OptimizePress Webinar Template Screenshot]
Service Promotion Template
Thrive Architect‘s services template features a headline focused on the customer. Images reinforce the benefits and value being highlighted.
![Thrive Architect Local Business Template Screenshot]
COVID-19 Special Offer
LeadPages made an excellent, timely COVID-specific template helping businesses connect during quarantine.
![LeadPages COVID-19 Offer Template Screenshot]
As you can see, the right template makes a huge difference for presenting your landing page offer or CTA effectively.
Conclusion
Landing page templates enable you to quickly build high-converting pages that attract, engage, and convert your visitors.
In this guide, I‘ve shared my tips as a 15-year WordPress expert for choosing the optimal template based on your goals, brand style, and target audience.
I also provided specific recommendations and examples from top landing page builders like SeedProd, Unbounce, Thrive Architect, and LeadPages.
With the templates featured, you can launch beautiful landing pages that align with proven best practices in just minutes.
If you have any other questions about getting started with landing page templates, feel free to reach out! I‘m always happy to help fellow marketers implement strategies that deliver real results.
