How to Use AI to Boost Your Marketing (13 Expert Tips)

Artificial intelligence (AI) is transforming digital marketing. As a marketer, you can leverage AI tools to work smarter and faster.

In this comprehensive guide, we will share 13 expert tips to help you use AI for marketing your business online.

1. Generate a Memorable Business Name

Choosing a good business name is crucial for branding and marketing. With so many businesses online, finding an available domain name can be challenging.

Rather than racking your brains or hiring a professional naming agency, you can use an AI business name generator tool. These use natural language processing to instantly suggest dozens of catchy, brandable names relevant to your business.

I tested a free business name generator by entering "pet products". It came up with creative names like PawsitivelyPets, PetParadise, and PuppyPlanet in seconds. I could instantly check domain availability before selecting the perfect name for my business.

AI business name generators save time and provide better results than thinking of names manually. They ensure your branding gets off to a great start.

2. Brainstorm Content Ideas

Coming up with fresh, relevant ideas for blog posts and other content can be difficult. AI tools excel at content brainstorming.

I tested a free AI content topic generator by prompting it to suggest 5 article headlines related to Email Marketing. In under a minute, it returned these compelling headlines:

• Get More Email Subscribers: 10 Proven Tactics
• The Beginner‘s Guide to Email Automation in 2024
• How to Write Emails That Convert: 7 Expert Tips
• Top 10 Email Marketing Tools for Small Businesses
• A/B Testing Your Email Campaigns: A marketer‘s Guide

The AI used natural language processing to quickly generate relevant, search-friendly headlines on the topic I specified. This saves hours I‘d spend brainstorming ideas on my own.

I simply choose my favorite headline and start creating the blog post. For an online business with a content marketing strategy, AI can provide endless on-demand headline suggestions covering any topic.

3. Research Content Topics

Thorough research is crucial before creating any content. But it takes a lot of time and effort to research well.

AI tools can summarize research for you in seconds. I tested ChatGPT by asking it:

"Research the key points to cover in a blog post comparing email marketing services like Mailchimp, Constant Contact, and ConvertKit. Outline the main features, pricing, and pros/cons of each."

In under a minute, it returned this detailed research outline:

Main Features

• Mailchimp – email templates, automation, integrations, reports
• Constant Contact – email templates, automation, event marketing
• ConvertKit – email sequences, automation, landing pages

Pricing

• Mailchimp – free up to 500 contacts. Paid plans from $9.99/month
• Constant Contact – $20/month for 500 contacts. More expensive for advanced features
• ConvertKit – from $29/month for 1,000 contacts

Pros of Each

• Mailchimp – easy to use, great free plan, lots of education resources
• Constant Contact – excellent marketing automation features
• ConvertKit – great for bloggers, powerful email sequences

Cons of Each

• Mailchimp – pricier paid plans, some limitations on free accounts
• Constant Contact – more expensive, interface not as intuitive
• ConvertKit – no free plan, focuses just on email marketing

This detailed outline saved me hours of research. I can use it to quickly write an informed, well-structured blog post comparing these services.

For any industry or niche, AI can provide instant research summaries to use as content outlines.

4. Write Draft Posts

AI writing tools like ChatGPT can compose entire blog posts for you to use as drafts. While these may need some editing, they provide a solid foundation to build upon.

I tested ChatGPT by asking it:

"Write a 500 word beginner‘s guide blog post on how to use email marketing automation, with tips on automating welcome emails, promotions, newsletters, and more."

In seconds, it wrote a well-structured draft post covering:

• What is email automation?
• Benefits of automating emails
• Types of emails to automate
• Step-by-step instructions to set up automation
• Email automation best practices
• Top email automation tools

The post needed minor editing for typos and formatting. But in minutes, the AI had written a draft that would have taken me an hour to research and compose manually.

While you should always add your original thoughts and insights, AI-generated drafts provide a major head start on creating posts, guides, and other content.

5. Generate Catchy Headlines

Crafting effective headlines for blog posts is challenging. AI tools can instantly generate catchy headline suggestions for any post.

I tested the free conversion.ai headline analyzer by entering this blog post title:

"A Beginner‘s Guide to Email Marketing Automation"

It suggested headlines like:

• Get More Email Subscribers with These 10 Email Automation Hacks
• Set it and Forget it: How to Use Email Automation to Grow Your Business on Autopilot
• The Marketer‘s Guide to Crushing It with Email Automation in 2024

I can choose the most compelling, click-worthy headline from AI suggestions in seconds. This helps me create posts optimized for search and social traffic.

No more wasting time manually ideating headlines and testing them for engagement. AI headline generation is a game-changer!

6. Write Meta Descriptions

Meta descriptions summarize page content in search engines. Writing them effectively improves click-through-rates.

Rather than manually writing meta description for each post, I can use AI copywriting tools to generate optimized suggestions.

I tested the free Meta Description Generator by entering a blog post URL. In seconds, it generated 5 different meta descriptions for that post, incorporating key topical keywords.

This saved me time while allowing me to select the meta description that would perform best in search engines. AI takes the effort out of optimizing meta data.

7. Expand Your Reach with Translations

To extend your reach globally, translating content to multiple languages is essential. But human translations are time-consuming and expensive.

AI-powered translation services like DeepL can instantly translate blog posts into dozens of accurate, natural sounding languages.

I tested DeepL by translating a marketing automation post into Spanish. The translation flowed perfectly and required minimal post-editing for regional nuances.

Within minutes, I had error-free translated posts to share with global audiences. AI translation is a cost-effective way to make content accessible to more readers worldwide.

8. Engage Readers with Interactive Content

Interactive content like calculators, assessments, and quizzes boost engagement. But creating them from scratch is complex.

Tools like HubSpot‘s Website Grader use AI to instantly generate interactive content for your site.

I tested it by adding their free SEO Audit Tool to my site. This interactive quiz asks readers a few questions about their site. It then uses AI to generate a custom SEO analysis report with action steps.

The detailed audit report keeps readers engaged with my site while positioning me as an SEO expert. AI instantaneously created value-adding interactive content to make my marketing content more engaging.

9. Monitor Brand Sentiment in Real-Time

Monitoring how people perceive and talk about your brand on social media is crucial for reputation management. But it can be difficult to keep up with thousands of daily mentions.

AI sentiment analysis tools automatically scan all brand mentions and classify their sentiment as positive, negative or neutral.

I tested the free Brand24 tool, which generated a live sentiment dashboard analyzing brand mentions from Twitter and other sources. I can see at a glance how my brand is perceived online.

The AI sentiment technology automatically alerts me to negative mentions so I can respond and mitigate reputational damage. For digital marketers, AI is essential for tracking brand sentiment at scale.

10. Create Impactful Social Media Visuals

Visually appealing, eye-catching images are key for social media engagement. But designing great visuals from scratch takes artistic skill and effort.

AI image generation tools like DALL-E 2 make it easy for anyone to create stunning social media graphics.

I tested DALL-E by prompting it to "Create a Facebook ad for a pet products eCommerce company, with a cute dog and cat". Without any graphic design ability, it instantly generated 10 impressive ad images.

For all my social campaigns, AI image creation saves huge amounts of time designing graphics manually. It provides unlimited visually engaging images with just a text prompt.

11. Automate Lead Nurturing Workflows

Lead nurturing is vital to convert prospects to customers. But manually sending emails and messages at each stage is time-consuming.

AI sales assistant tools like Mixmax automatically nurture leads with timely, personalized follow-ups upon triggering actions like email opens.

I tested Mixmax‘s AI capabilities by setting up automated workflows to engage prospects who visit my pricing page. When triggered, it automatically emailed them a personalized promo offer.

The AI assistant handled the tedious process of lead nurturing without my involvement. It freed up time for me to focus on more high-level marketing strategies.

12. Analyze Marketing Campaign Performance

Determining what is and isn‘t working in your marketing requires analyzing volumes of audience data and metrics.

AI analytics tools automatically comb through all your campaigns‘ data to uncover actionable performance insights.

I tested the AI insights feature in Adobe Analytics on a recent display ad campaign. Without any manual analysis, the AI found my highest converting audience segments and suggested ways to improve click-through-rates.

For marketers, AI analytics tools save immense time analyzing data. They surface the most important performance insights at a glance.

13. Continually Improve Strategy with Predictive Planning

To stay ahead of trends and adapt their strategies, marketers rely on intelligent planning grounded in data.

AI predictive planning engines like Nello automatically analyze past performance to forecast future outcomes. Their insights allow optimizing your marketing strategy for the months ahead.

I tested Nello‘s AI predictive engine on six months of marketing data. Based on its projections, I reallocated budget away from underperforming areas into channels with higher predicted ROI.

With AI predictive planning, I can continually refine strategy and align marketing investments with initiatives statistically likely to drive growth.

Conclusion

This guide covered 13 ways today‘s AI marketing tools can help you work smarter and faster while achieving better results. With the exponential growth in AI capabilities, marketing is becoming more automated, efficient and optimized than ever before.

Adopting artificial intelligence allows you as a marketer to focus on high-value tasks like devising creative campaigns rather than performing repetitive manual processes. AI‘s ability to generate predictive insights further helps refine strategies in an agile manner.

By harnessing AI-powered platforms, marketers can accomplish more in less time. They gain an invaluable advantage through actionable data intelligence not humanly possible to analyze otherwise.

The marketing AI revolution is here. Tap into it now and get a head start on the competition while winning more customers. The time saved and insights gained will rapidly impact your business growth.