How to Easily Add Snapchat Snapcode in WordPress (Expert Tips)

As an experienced webmaster, I often get asked how to add a Snapchat Snapcode to a WordPress website.

Snapcodes make it easy for your site visitors to find and follow you on Snapchat. Driving traffic between your website and Snapchat is hugely beneficial for growing your overall brand and audience.

In this comprehensive guide, I‘ll explain what Snapcodes are, the benefits of adding them, and provide step-by-step instructions to get your Snapcode set up in WordPress.

What is a Snapchat Snapcode and Why Use One?

A Snapcode is a personalized QR code that allows Snapchat users to easily add you as a friend or follow your account. Here‘s an example of what one looks like:

When someone scans your Snapcode using the Snapchat app on their smartphone, it will instantly open a profile page to start following you.

According to statistics from SocialPilot, Snapcodes lead to a 5-10x higher follower growth rate compared to just sharing your Snapchat username.

Having a Snapcode on your website makes it incredibly quick and convenient for visitors to find you and subscribe to your Snapchat content.

Benefits of Adding Your Snapcode to Your Website

There are a few key reasons you should consider adding a Snapcode to your WordPress site:

• Drive traffic between your website and Snapchat – Having a Snapcode gives existing readers a way to follow you on another platform. And vice versa, it helps Snapchat followers learn about your website.

• Grow your Snapchat audience – Snapcodes reduce friction for new followers. Studies show Snapcodes boost follower growth rates by up to 10x.

• Increase overall brand awareness – Expanding your presence across multiple platforms strengthens recognition of your brand.

• Deeper engagement with audience – Fans on Snapchat tend to be very active. Snapcodes help transition website visitors into highly engaged followers.

• Tap into Snapchat user demographics – 70% of Snapchat users are under 34. Snapcodes help access this audience.

• Fun, visual appeal – Snapcodes are creative and scannable. They stand out from plain text links.

Adding a Snapcode to your website is a fun and effective way to bridge your website audience with an actively engaged community on Snapchat.

Now let‘s look at how to actually implement Snapcodes on your WordPress site.

Get Your Snapchat Snapcode

The first step is to download your unique Snapcode provided by Snapchat.

Go to snapchat.com/add and log in to your Snapchat account. Once logged in, you‘ll see the option to download your Snapcode.

It will be downloaded as a ZIP file containing PNG and SVG versions of your code. The PNG will work best for web.

Now you have the crucial Snapcode image file to add to your website.

Method 1: Manually Add the Snapcode Image

The most flexible way to add your Snapcode is by manually uploading the image and placing it yourself.

Follow these steps:

1. Upload the Snapcode PNG image in your WordPress Media library. Go to Media > Add New and select the image file.

2. Copy the file‘s URL on the Media page. It will look like:

http://your-site.com/wp-content/uploads/2022/snapcode.png

3. Paste this URL in an HTML image tag wherever you want the Snapcode displayed:

<img src="http://your-site.com/wp-content/uploads/2022/snapcode.png">

You can add this image tag to:

• Sidebar widgets
• Posts and pages
• Header, footer, or sidebar PHP code

The benefit of manually adding the image is it allows full creative control. You can resize it, style it, and place it exactly where you want.

Image Optimization Tips

When manually uploading your Snapcode image, be sure to:

• Use a clear filename like snapcode.png to describe the image for accessibility. Avoid random strings of numbers/letters.
• Provide useful alt text for the image, like "Your Snapchat username Snapcode".
• Choose an appropriate image size – not too big or too small. Around 400x400px is a good starting point.

Optimizing your Snapcode image helps improve accessibility and site performance.

Method 2: Use the Snapchat Snapcode Widget

An alternative option is to use a dedicated Snapchat Snapcode WordPress widget plugin. This automates displaying your Snapcode.

Simply install the Snapchat Snapcode Widget and add it in your widgets area. Upload your Snapcode when configuring the widget settings.

Benefits:

• Plugin automatically handles outputting the image tag
• Don‘t need to manually code anything
• Easy to move around between widget areas

Downsides:

• Less customization options for sizing and styling
• Need to install a plugin

Overall the widget is great for quickly adding your Snapcode if you don‘t want to mess with code. Manually adding the image takes more work but provides more layout flexibility. Choose the method that best fits your use case!

Promote Your Snapcode

Once your Snapcode is added to your website, you need to promote it so people can find and scan it:

• Link to it prominently from your main site navigation menu.

• Share your website URL containing the Snapcode on your other social media profiles.

• On Snapchat, remind followers to scan your code and share it with friends.

• Add Snapchat icon links pointing to your Snapcode wherever relevant on your site.

• Prominently display it on high-traffic pages and sections, like your homepage header.

• Use Snapchat‘s built-in analytics to see Snapcode scan data and fine-tune placement.

With smart promotion, your Snapcode can become an engaging touchpoint connecting your website and Snapchat presence.

Troubleshooting Snapcode Issues

Here are some common issues and fixes when adding your Snapcode:

Snapcode image not showing up

• Double check the image URL path is correct
• Try reuploading the image
• Change image size or file type

Snapcode appears blurry

• Export higher resolution PNG from Snapchat
• Increase image display size
• Compress less or disable resizing

Followers not increasing

• Promote your Snapcode more prominently
• Track scans in Snapchat analytics to improve placement
• Refresh your Snapcode artwork to spark interest

Getting blocked from scanning

• Don‘t spam followers to scan
• Have a profile pic, bio, posts – look like a real account

Hopefully these troubleshooting tips help! The key is routinely checking your Snapcode‘s performance and fine-tuning as needed.

Snapcodes Are an Easy Win for Your Brand

Adding your personalized Snapcode to your WordPress website is one of the best things you can do to bridge your audience between platforms and grow your overall brand presence.

The minimal extra effort of implementing a Snapcode pays off tenfold in driving more traffic between your website and Snapchat.

So what are you waiting for? Download your Snapcode from Snapchat, and start showcasing it proudly on your website today! Let me know if you have any other questions.