How to Customize WooCommerce Product Pages (No Code Method)

As an ecommerce business owner, optimizing your WooCommerce product pages is one of the most high-leverage ways to boost sales.

After all, product pages are where you make the sale. If your product pages aren‘t well-designed, you could be leaving money on the table.

According to a 2021 study, 88% of online shoppers say the product page design is important to their purchasing decision.

In this comprehensive guide, we‘ll explore how to create high-converting WooCommerce product pages through customization and optimization.

Why Optimize Your WooCommerce Product Pages?

Before diving into the how-to, let‘s look at some key reasons you should customize your product pages:

1. Increase Conversion Rates

Well-designed product pages remove friction from the buying process. They anticipate customer questions and objections, providing the details needed to make a purchase decision.

As a result, visitors are more likely to add items to their cart and complete checkout.

In fact, an optimized product page can increase conversion rates by up to 270%, according to research from Omniconvert.

2. Improve Brand Consistency

Without customization, your product pages will adopt the default WooCommerce theme style. This can make your brand look inconsistent.

By tailoring product pages to match your brand guidelines, you‘ll present a consistent image across your online store.

3. Stand Out from Competitors

Consumers have more choice than ever when shopping online. Your product pages need to grab their attention and look better than competitors‘ pages.

A high-quality, on-brand product page communicates quality and influences purchase decisions.

4. Enhance UX and UI

Many aspects of the default WooCommerce product page can be improved from a UX and UI perspective.

For example, you may want to:

Tweak layouts and sections for clarity
Refine typography and spacing
Enlarge the Add to Cart button
Improve image galleries
Add tabs for long descriptions
Display key info like ratings prominently

With some customization, you can significantly enhance the user experience.

5. Add Upsells and Cross-sells

The average cart abandonment rate is around 70%. Many customers don‘t purchase on their first visit.

By surfacing related products, buyers may find additional items of interest, increasing order values.

6. Highlight New Products

Draw attention to new arrivals and promotions through banners, badges, and dedicated sections on product pages. This incentivizes purchase.

7. Match Pages to Products

Certain products may need specialized descriptions, attributes, or imagery to enable customers to make informed purchase decisions.

Custom product pages give you the flexibility to tailor layouts and content to specific products.

Step 1 – Install and Set Up SeedProd

To customize WooCommerce product pages without touching code, we recommend using SeedProd.

SeedProd is a top-rated WordPress page builder plugin with an intuitive drag-and-drop interface. It also has a built-in theme builder for crafting complete WordPress themes visually.

Let‘s go over how to install and configure SeedProd:

In your WordPress dashboard, go to Plugins → Add New
Search for SeedProd and click Install Now
Once installation completes, click Activate to enable the plugin
Go to SeedProd → Settings and enter your license key if you have SeedProd Pro or above
Click Verify Key to activate access to Pro features like the Theme Builder

And that‘s it! SeedProd is now ready to use.

Next, we‘ll choose one of SeedProd‘s pre-made WooCommerce templates to start designing our custom product page.

Step 2 – Choose a WooCommerce Template

SeedProd comes packed with professionally-designed templates for all types of websites, including WooCommerce stores.

These templates provide a solid foundation to build upon, saving tons of time compared to coding a theme from scratch.

Here‘s how to browse and select a WooCommerce template in SeedProd:

Go to SeedProd → Theme Builder
Click on Theme Template Kits
Click the WooCommerce tab to view ecommerce-focused kits
Hover over a template kit and click the magnifying glass icon to preview it
The live preview will open in a new browser tab
Test the preview by clicking buttons and menus to get a feel for the theme
Once you find a template you like, hover over it and click the ✓ icon to install

For this tutorial, we‘ll use the WooCommerce Starter Theme, but you can pick whichever fits your store‘s style.

Now that the template is installed, we can start editing and customizing the product page design.

Step 3 – Edit the Product Page Template

In the Theme Builder, hover over the Product Page template and click Edit Design.

This will launch SeedProd‘s drag-and-drop page builder. You‘ll see the product page preview on the right and design settings on the left.

The product page consists of "blocks" – pre-made sections of content you can move around and customize.

To edit a block, click on it in the preview window and its settings will open in the left panel.

For example, if you click on the Featured Product Image block, you can:

✅ Change image size

✅ Add borders, shadows, and CSS animations

✅ Tweak spacing and positioning

✅ Optimize backgrounds

✅ And much more

Feel free to experiment with different block settings to create the design and layout you want.

Here are some key sections of the product page to focus on:

Featured image
Title
Price
Rating
Description
Add to Cart button
Related products
Reviews
Product data tabs
Social sharing

Arrange, customize, and fine-tune these blocks until you‘re happy with the page. Don‘t worry – you can always come back and make changes later.

Step 4 – Enhance the Page with More Blocks

While the template provides a great starting point, you may want to consider adding blocks to showcase more content.

Here are some additional ecommerce-focused blocks worth trying:

Related Products

Showing related products is an easy way to increase order value. But first, make sure you add linked products in WooCommerce.

Then add the Related Products block in SeedProd to display them.

[Related products preview image]

Tweak the number of columns and products per page until you find an optimal layout.

Star Rating

Prominently displaying a product‘s star rating instills trust and confidence in potential buyers.

Simply drag the Star Rating block to any location on the page.

[Star rating preview image]

Stock Counter

For limited inventory products, you can create urgency by showing remaining stock.

Add the Stock Counter block and customize the messaging for maximum impact.

[Stock counter preview image]

Customer Testimonials

Sprinkle positive customer feedback throughout the page to establish credibility.

The Testimonials block makes this easy to do.

[Testimonials preview image]

Popular Products

Highlight best sellers, top rated products, or items on sale to encourage further shopping.

Use the various Popular Products blocks to achieve this.

[Popular products preview image]

Get creative and try different block combinations to create the optimal product page flow and user experience!

Step 5 – Save and Activate Your Design

When you‘re satisfied with the product page design, save your changes by clicking the Publish button.

At this point though, the product page won‘t go live. You first need to customize and publish the rest of your theme templates.

Edit the homepage, archives, blog, headers, footers, and any other templates in your theme.

Finally, toggle on Enable SeedProd Theme in the Theme Builder settings. This will activate the theme and make your product page design live.

You can now view the published product page by visiting any product URL on your site!

Tips for Creating High Converting Product Pages

Now that you know how to customize your WooCommerce product pages, let‘s also discuss some best practices:

Include high-quality images

Showcase your product in the best light with crisp, well-lit photography. Include multiple angles and detail shots.

Optimize page speed

Faster loading pages can increase conversion rates by up to 40%. Compress images, minimize HTTP requests, and leverage browser caching.

Lead with the product title

Make the title descriptive yet concise. Include important keywords, but keep it skimmable.

Structure layouts clearly

Break up long content into sections and use whitespace judiciously to avoid cognitive overload.

Make buying frictionless

Allow guest checkout, enable one-page checkout, and highlight guarantees and trust badges.

Use scarcity

If stock is limited, convey scarcity through messaging, urgency cues, and inventory counters.

Reduce choice paralysis

Don‘t overwhelm customers with too many irrelevant options. Streamline choices.

Include product demos

For electronics and apps, embed video demonstrations to showcase the product experience.

Add social proof

Display ratings, reviews, and testimonials prominently to build trust and credibility.

Keep testing and optimizing

Use A/B testing and analytics to experiment and refine pages based on real visitor data.

Conclusion

Customizing your WooCommerce product pages is one of the highest-impact ways to increase sales for your online store.

With SeedProd, you can easily create high-converting designs tailored to your brand without coding.

Focus on crafting an excellent user experience to guide customers seamlessly through the purchase process.

We hope this guide provided valuable insights into optimizing your WooCommerce product pages. Let us know if you have any other questions!