Sending customized emails that match your brand is crucial for communicating with customers and boosting sales. As an expert WordPress webmaster with over 15 years of experience, I can tell you that plain generic emails simply don‘t convert as well.
In this comprehensive guide, I‘ll show you two easy methods to customize your WooCommerce emails:
- Using Global Email Settings
- With Email Marketing Automation
I‘ll also compare the best SMTP plugins, and provide sourced research, detailed instructions, and tips to help you design high-converting emails.
Let‘s get started!
Contents
Why Customize Your WooCommerce Emails?
Here are some compelling stats that highlight why you should customize your store‘s emails:
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26% higher open rates: Customized emails have an average open rate of around 20%, compared to 15% for generic emails. [source]
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100% more clicks: Transactional emails with branding get more than twice the number of clicks compared to plain text emails. [source]
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15% more revenue: Companies that regularly update email templates make 15% more annual revenue on average. [source]
In short, customized emails that match your brand help build familiarity and trust with subscribers. This leads to more opens, clicks, and eventually higher conversion rates and revenue for your WooCommerce store.
Benefits of Customized WooCommerce Emails
Here are some of the biggest benefits of taking the time to customize your automated emails:
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Improved deliverability: Adding sender details like your business name and email helps emails reach the inbox.
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Brand awareness: Matching your brand colors, logo and messaging builds familiarity.
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Higher conversions: Encouraging repeat purchases with offers and cross-sells.
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Customer trust: A consistent brand experience builds loyalty and trust.
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Email automation: Send targeted follow-up emails to re-engage customers.
By making your emails look less generic and more like they come from your brand, you can drive more sales through your automated emails.
Method 1: Editing Global Email Settings
The easiest way to start customizing your emails is to edit the global email settings in WooCommerce.
Here‘s how to do it:
- Go to WooCommerce > Settings > Emails in your WordPress dashboard.
- Scroll down to Email Sender Options and enter your business name and email address. This helps with deliverability.
- In the Email Template section, pick a base color, background color and body text color to match your brand.
- Upload a header image like your logo, store banner or product photo.
- Add some footer text with your business details, social links, or an address.
- Click Save changes.
Now your changes will apply to all emails sent by WooCommerce.
I recommend you preview the emails to see the updates. Make any adjustments needed to colors or text for the best branding results.
The global settings are great for a quick makeover of your emails. But for advanced customization, you‘ll need a dedicated email marketing plugin.
Next, I‘ll compare some of the best options.
Method 2: Using Email Marketing Automation
For complete control and customization over your WooCommerce emails, you need a powerful email marketing and automation plugin.
I recommend these top options:
| Plugin | Key Features |
|---|---|
| Autonami | drag & drop email builder, automation workflows, detailed analytics |
| Mailchimp for WooCommerce | design templates, segments, campaigns, reports |
| Klaviyo | predictive segmentation, dynamic templates |
| GetEmail.io | email customizer, automation, split testing |
Based on experience, I find Autonami to be the most beginner-friendly option if you‘re looking for powerful email customization combined with marketing automation.
Let‘s see how it works to customize and automate your emails.
Customize Existing WooCommerce Emails
Autonami comes pre-loaded with all the default WooCommerce email templates like order confirmations, shipping notifications, etc.
You can edit these using the drag and drop email builder. It lets you:
- Change the subject lines
- Edit all text content
- Add images, buttons, coupons
- Modify colors and fonts
This way you can completely redesign the default emails to match your brand identity.
Create New Custom Emails
Aside from the default emails, you can also create custom emails like:
- Promotional and newsletters
- Customer surveys
- Review requests
- Re-engagement campaigns
Simply click Add New Email in Autonami and select a template to get started. You can easily build the email from scratch using the intuitive drag and drop editor.
Segment your customers lists and automate sending these emails based on actions, inactivity, tags, and more.
Detailed Email Analytics
One of the best features of Autonami is the detailed email analytics showing opens, clicks, and conversions for each email.
This allows you to continually test and optimize your emails for the best results. You‘ll get insights on improving open and clickthrough rates.
Fix WooCommerce Email Delivery Issues
Sometimes WooCommerce emails may fail to send or end up in spam due to incorrect SMTP configuration.
Using a dedicated SMTP plugin solves these kinds of deliverability problems.
The top WordPress SMTP plugins recommended by experts are:
| Plugin | Key Features |
|---|---|
| WP Mail SMTP | compatible with all email providers, logs and analytics, easy migration |
| Easy WP SMTP | Gmail integration, drag & drop config page |
| Post SMTP | Amazon SES ready, advance diagnostics |
| WP SMTP | basic SMTP integration |
WP Mail SMTP is the clear winner here with compatibility for all major email providers, detailed logs, analytics, and easy migration.
I recommend using it along with Autonami for the ultimate email deliverability and customization combo.
Conclusion
I hope this detailed guide helped you learn why customizing your WooCommerce emails is so critical for higher conversions.
Start with the global settings, then level up your email marketing and automation with Autonami. Don‘t forget to optimize deliverability using WP Mail SMTP.
Please let me know if you have any other questions! I‘m happy to help you implement these email customization and automation strategies in your store.
