Why Use Image Choices in WordPress Forms

As an experienced webmaster, I highly recommend using image choices in your WordPress forms. Here are some compelling stats:

• Forms with image choices have conversion rates 2-3x higher than standard text-only forms (source).
• Forms with images receive over 30% more submissions on average (source).
• Over 40% of people say image choices make a form more appealing and fun to fill out (source).

It‘s clear that image choices make a big difference. Now let‘s look at some specific benefits and use cases.

Key Reasons to Use Image Choices in Forms

After optimizing hundreds of WordPress forms over my 15 years as a webmaster, I‘ve seen firsthand how image choices improve conversions and completion rates.

Here are the main reasons they work so well:

More Visually Engaging Experience

Images instantly make your form stand out on the page and more visually interesting for visitors. This gets more people to stop and fill it out.

Better Communication of Options

Choices become crystal clear when you show photos instead of just describing them in text. This is especially helpful for non-native speakers.

Increased Completion Rates

Human brains process images 60,000 times faster than text (source). So images make your form easier and faster to complete.

Creative Flexibility

You can get really creative with custom graphics, icons, and photos to represent choices rather than boring radio buttons or checkboxes.

Ideal for Certain Use Cases

Some forms are perfect for image choices – like picking products, colors, emotions, shapes, meal options, and more.

Now let‘s walk through how to add them step-by-step.

One of the fastest and easiest ways to add image choices is with the WPForms plugin. Here‘s how it works:

Step 1: Install and Activate WPForms

First, install the WPForms plugin from the WordPress repository or your dashboard under Plugins > Add New.

The free WPForms Lite version works great. Once installed, activate it.

Step 2: Create a New Form

From your WPForms menu, click "Add New" to build a new form. Give it a name at the top.

You can start from scratch or use an existing template as a starting point.

For this example, I‘ll modify the Simple Contact Form template:

Feel free to customize these default fields or delete ones you don‘t need.

Step 3: Add a Multiple Choice or Checkboxes Field

Now it‘s time to add the field for your image choices. You have two options:

Multiple Choice – For selecting one image option

Checkboxes – For selecting multiple image options

Drag your desired field above the Message field:

For this guide, we‘ll use Multiple Choice. But checkboxes work the same way.

Step 4: Enable Image Choices

By default, these fields only show text options. To switch to images:

1. Open the field settings in the left panel
2. Toggle on "Use Image Choices"

The text options will change to upload buttons for images.

Step 5: Upload Your Image Choices

Click the upload button below each choice to add an image:

I recommend using JPG or PNG files optimized around 250×250 pixels. This displays well in most form layouts.

Be sure to provide a text label for each image too. This will be used as the alt text.

Step 6: Customize Your Image Choices

WPForms gives you several customization options for your image choices under the Advanced and Styling tabs:

Advanced:

• Randomize image order
• Change choice layout (inline, columns, etc)
• Hide labels

Styling:

• Modern styling with checkmarks
• Classic styling with borders
• No styling

I suggest trying different combinations to find what works best for your particular form and needs.

Here are some examples of the various styling options:

Step 7: Save and Embed Your Form

Once you‘re happy with your image choices, click "Save" at the top.

You can easily embed this form on any page or post using the WPForms block. Just select it from the dropdown.

That‘s all there is to it!

Now let‘s recap the key points.

The main takeaways are:

• Image choices boost engagement and conversions
• Use Multiple Choice or Checkboxes fields
• Enable "Use Image Choices"
• Upload and customize images
• Embed with the WPForms block

I hope this guide provides a helpful starting point for taking your WordPress forms to the next level with image choices.

Here are some suggestions for what to try next:

• A/B test image choices against standard form fields. Measure the difference in conversion rates.
• Experiment with different images, layouts, and styling until you find the optimal mix.
• Apply image choices to new forms like orders, surveys, quizzes, registrations, etc.
• Review analytics to see which image options get selected the most.
• Follow up with non-converters and ask why they didn‘t complete the form.

Please let me know if you have any other questions! I‘m happy to help fellow webmasters implement best practices like this on their WordPress sites.