7 Best Google Forms Alternatives in 2024 (Better Features + Free Options)

Google Forms is used by millions to create basic online forms and surveys. But as a WordPress expert with over 15 years of experience, I often get asked – "What are the best Google Forms alternatives?"

While Google Forms is easy to use, it lacks powerful functionality needed by businesses and organizations.

In this comprehensive guide, I‘ll compare the top 7 Google Form alternatives based on extensive testing and feedback. I‘ll also provide actionable recommendations to help you find the best platform.

Why Do Most Businesses Need a Google Forms Alternative?

Let‘s first look at some stats that demonstrate the need for advanced form builders:

• 97% of customers say online forms impact their image of a business according to SoftwareAdvice. That means you need forms that look professional.
• 10-30% improvement in conversion rates is possible with optimized, effective web forms according to Unbounce.

Google Forms is very limited when you want to:

• Collect payments directly through forms
• Add conditional logic and branching based on responses
• Customize form design beyond basic color changes
• Integrate data across marketing, sales, accounting and other systems
• Manage user permissions and access to forms

Below I‘ll show you higher-end solutions that solve these limitations.

Comparing Key Differences of Google Forms vs Alternatives

Here‘s a quick overview of how Google Forms compares to its alternatives on core features:

Feature	Google Forms	Top Alternatives
Templates	✔️ Limited options	✔️ Extensive template libraries
Payments	❌ Not supported	✔️ Accept payments
Design Customization	✔️ Basic options	✔️ CSS, fonts, themes
Conditional Logic	❌ Not supported	✔️ Branch questions, complex logic
Data Integrations	✔️ Limited (Google Workspace)	✔️ CRMs, email, 1000s of apps
Security & Compliance	❌ Limited	✔️ Permissions, SSO, HIPAA, GDPR

Now let‘s explore the best Google Forms alternatives in more detail.

1. WPForms – Best Forms Plugin for WordPress Sites

As a top WordPress plugin used on over 5 million sites, WPForms is my #1 recommendation for creating advanced online forms on WordPress.

It‘s the easiest way to add powerful forms like payment forms, multi-page surveys, and online applications.

WPForms comes with over 700 responsive form templates. You can also drag-and-drop to build custom forms or edit the HTML directly for advanced customization.

I often recommend WPForms because it was built specifically for WordPress sites. Key benefits include:

• Easy integration with WordPress user accounts for managing permissions.
• Works perfectly with WordPress themes allowing full customization.
• Page builder widgets make it easy to embed forms anywhere.
• Accept payments through Stripe, PayPal, Authorize.Net and others.
• Smart conditional logic to branch questions based on user responses.
• Spam protection through CAPTCHA and other tools.
• GDPR friendly features like request form access and data removal.

For small businesses, WPForms capabilities far exceed what you get with Google Forms. It‘s also used by major universities and brands like Microsoft, FedEx, and NBC due to the enterprise-grade features.

WPForms integrations make it easy to connect form data with CRM, email marketing, accounting, and 1,000+ other apps.

Their form analytics give you insights into conversion rates, response times, field completion rates, and more.

Pricing starts at $199.50 per year which is very affordable compared to enterprise-level form builders. See WPForms plans and pricing →

Overall, WPForms is the best Google Forms alternatives for WordPress sites that need professional forms.

2. JotForm – Most Affordable Form Builder

JotForm is a popular Google Forms alternative with over 5 million users across 100+ countries. They offer a forever free plan making it the most affordable option.

JotForm‘s drag-and-drop form builder makes it fast and easy to create forms including:

• Contact forms
• Registration forms
• Event registrations
• Online orders
• Patient intake forms
• Volunteer applications

The free plan lets you create unlimited forms with basic features. Paid plans add conditional logic, access management, signatures, payments and more.

Useful features include:

• Mobile friendly form templates
• Collect signatures
• File uploads
• Partial form submissions
• Webhooks and Zapier integration
• HIPAA compliant forms
• GDPR compliant forms

JotForm offers the best free plan compared to other Google Form alternatives. Their paid plans are also affordable starting at $49 per month.

It‘s a great choice for small business, nonprofits, and organizations that want an easy form builder with powerful free options.

3. Typeform – Best for Engaging, Interactive Forms

Typeform stands out among form builders due to their focus on creating engaging, interactive form experiences.

While Google Forms has a basic UI, Typeform makes completing forms fun. This leads to higher completion rates and conversions.

Typeform is ideal for:

• Market research surveys
• Quizzes
• HR or applicant screening
• Lead capture forms
• Event registrations

Useful Typeform features include:

• Logical conditional branching
• Animations and interactions
• Limit number of form responses
• Built-in analytics
• Hidden fields
• File uploads
• Payments with Stripe integration
• WordPress plugin to embed forms

I recommend Typeform when entertainment and engagement are your top priorities. The customizable themes and conversational interactions feel more human.

Pricing starts at $35 per month making Typeform a premium Google Forms alternative.

4. Formidable Forms – Advanced Forms for WordPress

Formidable Forms offers the most advanced form building capabilities directly inside WordPress.

While WPForms is the easiest solution for beginners, Formidable Forms provides maximum flexibility and features for developers.

Notable Formidable Forms features:

• Drag-and-drop visual form builder
• Fully customizable HTML, CSS, and JavaScript
• Calculations including auto-totaling
• File uploads and signature fields
• Conditional logic and branching
• Custom user permissions
• Multi-page form workflows
• Entry management and filtering
• CRM and marketing integrations

Formidable Forms shines when it comes to complex, custom forms and data collection flows. The calculation abilities are also extremely powerful for quoting and estimation forms.

Pricing starts at $39.50 per year making it more affordable than enterprise-level form platforms.

5. Wufoo – Best Free Forms with Entry Management

Wufoo simplifies how you build, manage, and view form submissions. It‘s the best free option if you want entry management capabilities.

Wufoo offers pre-built form templates along with an easy drag-and-drop builder.

It stands out with features to streamline working with submissions including:

• Mobile compatible entry management
• Filter, search, and manage submissions
• Email alerts and notifications
• Define custom workflows and rerouting rules
• Integration with Webhooks and Zapier
• Reporting including exports to Excel

Wufoo is ideal for processing applications, contact form submissions, support tickets, and any high volume scenarios.

The free plan supports unlimited forms and 100 submission per month. Paid plans start at $14.08 per month.

6. Formstack – Best Enterprise-Level Form Platform

Formstack offers the most advanced enterprise-level forms solution on the market. They provide advanced data collection and form management.

Notable features include:

• Custom branding and fonts
• Partial saves and submissions
• Multi-page form workflows
• Complex conditional logic
• File uploads and signatures
• View, filter and export submissions
• Coupons and discounts
• Webhooks and Zapier
• HIPAA compliant forms
• 99.9% uptime SLA

Formstack provides the capabilities needed by large organizations. It‘s scalable to support tens of thousands of responses.

If you need enterprise-grade security, compliance, integrations, and support, Formstack is an excellent Google Forms alternative.

Pricing starts at $19.95 per month on annual plans. Enterprise custom pricing is available.

7. Zoho Forms – Integrates with ZohoCRM and More

Zoho Forms offers a form builder deeply integrated across Zoho‘s business apps including ZohoCRM.

If you use Zoho for sales, marketing, support, HR, finance or operations, Zoho Forms is an ideal choice. Tight integrations allow you to:

• Automatically sync form contacts with your CRM
• Save responses directly to Zoho databases
• Kickoff workflows across Zoho apps

Zoho Forms also provides well-designed templates and a drag-and-drop editor. Advanced features include:

• File uploads
• Multi-page forms
• Signatures
• Custom CSS
• Conditional logic
• Partial submissions
• Payments with Stripe

Zoho Forms pricing starts at $14 per month or can be added onto existing Zoho packages.

If you‘re invested in Zoho tools, it‘s the obvious Google Forms alternative choice.

Which is the Best Google Forms Alternative in 2024?

All of the covered platforms provide excellent Google Forms alternatives. They each offer better features and flexibility compared to Google Forms.

However, based on my experience with thousands of sites, WPForms is my top recommendation if you use WordPress. It‘s the easiest way to create powerful, professional forms integrated with your site.

WPForms is used by major global brands while still being affordable and easy for small businesses.

The drag-and-drop editor, 700+ templates, and flexibility make WPForms the best all-around WordPress forms plugin.

Outside of WordPress, JotForm and Wufoo are great free alternatives to start. Formstack or Zoho Forms are compelling enterprise-level alternatives.

No matter which option you choose, you‘ll gain better customization, logic, payments, design, and analytics compared to basic Google Forms.

The key is finding the right match based on your budget, needs, and tech stack. I advise starting with free trials of 2-3 options to see what works best.

Turn Your Web Forms Into High Converting Lead Magnets

Hopefully this guide has helped you find the best Google Forms alternative! Let me know if you have any other questions in the comments.

The key is choosing a form builder that allows you to create polished, professional online forms that integrate across your tech stack. This will maximize conversions and eliminate the limitations of Google Forms.

To maximize the impact of your forms:

• Promote your forms across multiple pages and channels. Don‘t just embed it once.
• Offer an incentive for completing the form like a discount or free gift.
• Send follow-up emails to recover abandoned forms.
• Add forms everywhere including slides, popups, landing pages and more.

Now over to you – which Google Forms alternative are you most excited to try first? Let me know how it goes!