11 Quick Ways to Get More Facebook Likes Using WordPress

As a webmaster with over 15 years of experience, I know how valuable Facebook can be for driving traffic and visibility. But getting likes and engagement on Facebook is no easy feat these days.

The good news is that with the right WordPress tools and tactics, you can start gaining more Facebook likes faster than you think.

In this comprehensive guide, I‘ll share 11 quick and easy ways to get more Facebook likes using WordPress. I‘ll draw from my own expertise in social media marketing and working with WordPress since the early 2000s.

Let‘s dive in!

Facebook Continues to Dominate Social Media

With over 2.9 billion monthly active users, Facebook remains the top social media platform by far. According to Statista, Facebook‘s massive audience gives it nearly 3 times more users than YouTube and 8 times more users than Instagram.

For businesses, the sheer size of Facebook‘s audience presents enormous marketing potential. An Insider Intelligence report reveals that:

• Over 90% of marketers use Facebook for advertising and building their brand.
• 75% of users take action after seeing an ad on Facebook.
• Facebook ad revenues are projected to top $67 billion in 2022.

In other words, if you can create content that resonates with even a fraction of Facebook‘s users, you gain access to a huge new audience for your brand.

Why You Should Try to Get Facebook Likes

But what makes Facebook likes so valuable for marketers like you? Here are three key benefits:

Increased visibility – On Facebook, the more reactions and shares your posts get, the wider their reach. Facebook‘s algorithm favors content that sparks engagement. So more likes helps get your posts seen by more users.

Improved brand awareness – Every new Facebook like exposes a new user to your brand. It‘s a simple numbers game – more likes means greater brand awareness. Likes also add social proof which attracts even more followers.

Deeper audience insights – Facebook Insights provides data on your audience demographics based on likes, comments, and shares. These insights allow you to refine your targeting and content strategy.

Gaining Facebook likes should absolutely be on your social media marketing roadmap. Now let‘s look at proven ways to get there using WordPress.

1. Show Off Your Facebook Page on Your Website

One of the easiest ways to generate Facebook likes is by displaying your Facebook page front and center on your website.

This puts your page right in front of website visitors and allows them to become fans without having to leave. According to Buffer, showcasing your social media presence can increase engagement by 200-800%.

To showcase your Facebook page on WordPress:

Step 1) Install the Official Facebook Page Plugin on your WordPress site. This free plugin comes directly from Facebook.

Step 2) Once activated, go to Settings > Facebook Page Plugin.

Step 3) Enter your Facebook Page URL and click Save Changes.

Step 4) Go to Widgets and drag the Facebook Page Plugin widget wherever you want – sidebar, footer, etc.

You can even add the plugin to your navigation menu using a custom link. The key is putting it somewhere visible so every website visitor sees it.

I like to use a lightbox popup plugin like OptinMonster to showcase my Facebook page. It helps convert more website traffic into Facebook followers.

According to Peggy Moore at WPBeginner, display popups increase opt-in rates by 391% on average.

2. Make Liking and Sharing a No-Brainer

The easier you make it for website visitors to interact with your content on Facebook, the more engagement you‘ll gain.

That‘s why adding Facebook‘s built-in Share and Like buttons to your posts is a great idea. With one click, readers can share your content and give your page a like.

To add Facebook buttons in WordPress, use the Easy Social Share Buttons plugin. Just install, activate, and enable the Facebook buttons.

Social media buttons can be added:

• Below your posts
• In a floating sidebar
• In your footer
• Inside your content

According to Social Media Today, adding sharing buttons to blog posts can increase likes by 125% or more.

Choose high-value locations where they‘ll gain maximum visibility but won‘t distract readers.

3. Bring Your Facebook Feed Directly Onto Your Site

Embedding a live stream of your Facebook posts directly on your website is an excellent tactic for getting more likes.

Seeing all your latest Facebook activity in one place engages your on-site audience and may entice them to like and follow you on Facebook.

To display a custom Facebook feed in WordPress, use the Social Feed plugin. Just connect your Facebook page and the plugin pulls your posts automatically.

You can embed your Facebook feed through:

• Shortcodes
• Widgets
• The Gutenberg block editor

Reportedly, Social Feed has helped users gain 15k+ new page likes by showcasing Facebook content onsite. Definitely worth trying!

4. Auto-Share New Posts on Facebook

According to Sprout Social, brands that automate social media posting grow their audience 50% faster. So autoposting your new WordPress content to Facebook is smart.

The Social Auto Poster plugin connects your WordPress and Facebook accounts and automatically shares published blog posts with your Facebook followers.

In the plugin settings, you can specify:

• Which Facebook profile or page to post to
• How frequently to auto-share to Facebook
• Times to avoid posting

This ensures your shiny new content reaches Facebook users without you having to manually post it everywhere.

Just don‘t rely solely on auto-posting. It‘s still important to manually share posts with relevant #hashtags and @mentions when possible. This amplifies reach and spark engagement from real users.

5. Incentivize Likes Through Giveaways

Contests and giveaways have always been popular for generating Facebook likes quickly. But there‘s a right way and a wrong way to run them.

First, only host giveaways that offer prizes your target audience would genuinely appreciate. Don‘t just give away something random.

For example, an outdoor gear company could offer branded backpacks or hiking accessories as prizes.

Second, promote your giveaway through multiple channels – website, email, social media ads, influencers, etc. This drives massive visibility.

To collect giveaway entries and pick winners easily on WordPress, use a plugin like RafflePress. It provides all the necessary tools.

Pro-tip: Don‘t force people to share posts publicly to enter. This comes across as spammy. Just liking your Page should be enough.

If run properly, contests can boost Facebook likes by tens of thousands. They engage and excite your audience.

6. Put Your Facebook Page to Work 24/7

Maintaining a steady drumbeat of Facebook activity is key for keeping your existing followers happy and attracting new ones.

But constantly posting engaging content on Facebook is easier said than done.

That‘s why scheduling your Facebook posts in advance using a social media management tool like Buffer is highly recommended.

To automate Facebook post scheduling with Buffer:

Step 1) Install the Buffer for WordPress plugin. Their free plan is very capable.

Step 2) Connect your Facebook profile or page.

Step 3) When writing posts, click the Buffer icon to queue them up.

Step 4) Head to Buffer to schedule your queued posts at optimal times.

According to Social Media Examiner, social media scheduling tools can save you 10+ hours per week. That‘s time you can reallocate to creating awesome content!

Just don‘t overdo it with scheduling. Mix in some real-time posting and interaction too. This makes your followers feel like there‘s a real person behind your Facebook presence.

7. Spark Engagement Through Comments and Mentions

Simply broadcasting content through your Facebook Page often isn‘t enough. You need to participate in two-way conversations to spark deeper engagement.

Reply promptly to comments and questions on your Facebook posts. Ask open-ended questions to keep conversations going.

Also, monitor social media mentions using a tool like Mention to know when others are talking about or sharing your brand on Facebook.

When you find Facebook posts from real users mentioning your brand, like and share them. Then reach out to thank the user for their post.

This makes them feel valued as a customer. According to Twitter, users who are engaged by brands spend 2X as much. The same is true for Facebook.

Regular interaction turns casual readers into loyal brand advocates. But it requires effort on your part. Don‘t just post and walk away!

8. Retarget Website Traffic Through Facebook Ads

Here‘s a Facebook likes growth hack that leverages the power of remarketing ads.

First, install the Pixel Caffeine plugin to add a Facebook Pixel to your WordPress site. This lets Facebook track and identify visitors.

Next, create a Custom Audience of all website visitors in your Facebook Ads account.

Then, target this custom audience by showing them special offers or discounts to entice them back to your site.

For example, an ecommerce site could promote 15% off coupons to users who recently browsed products but didn‘t purchase.

According to AdEspresso, retargeting helps ecommerce marketers generate 600% higher conversion rates. That‘s results you can‘t afford to ignore!

The best part is that Facebook ads are surprisingly affordable. You can start retargeting site visitors for just a few dollars a day.

9. Make Your Posts Pop with Open Graph Tags

When links to your content get shared on Facebook, you want them to stand out from everything else in the busy news feed.

Properly structured Open Graph metadata enables this. It controls what shows up when your links are shared on Facebook – the title, description, preview image, etc.

To optimize your WordPress content for Facebook sharing:

Step 1) Install the Yoast SEO plugin and enable Open Graph integration under Features.

Step 2) Select a default Open Graph image. This will be used for all posts without a custom image.

Step 3) For important posts, customize the preview title, description, and image as needed.

Step 4) Preview how your posts will look on Facebook using Yoast‘s social tab.

With some strategic optimization, your content stands a much better chance of catching the eye of channel surfers on Facebook.

Reportedly, compelling OG meta tags can boost social sharing by 200% or more. That‘s an easy win for extra likes!

10. Tap Into Facebook Events

Facebook Events help you promote special events, meetups, contests, and more to targeted users on Facebook.

By also showcasing these events on your WordPress website, you expose them to an even wider audience.

The Simple Facebook Events plugin makes embedding events on your site a breeze.

To use it:

Step 1) Connect your Facebook page in the plugin settings.

Step 2) Embed individual Facebook Events anywhere using the [simple-fb-events] shortcode.

Step 3) Add the Facebook Events widget to highlight featured events.

When website visitors discover your events this way, chances are they‘ll RSVP or follow the Event on Facebook.

According to Sprout Social, Facebook Events help brands achieve 5X higher reach compared to traditional posts.

So if you organize live or online events, this tactic can get more eyeballs on your Facebook presence.

11. Track Facebook Traffic and Likes in Google Analytics

Now for the important last step – tracking your Facebook marketing efforts in Google Analytics.

Proper tracking gives you the data-driven insights you need to fine-tune your Facebook and WordPress strategies.

To connect your Google Analytics and Facebook accounts:

Step 1) Make sure Google Analytics is set up and working properly on your site. I recommend using MonsterInsights which perfectly integrates Google Analytics in WordPress.

Step 2) In MonsterInsights, toggle on Advanced Reporting under Tracking Options.

Step 3) In Google Analytics, go to Acquisition > Social > Facebook to view your Facebook traffic.

Step 4) Also check Audience > Social to analyze engagement and conversions.

With these insights, you can calculate your Facebook return on investment (ROI) and see which types of content perform best. This guides your future marketing campaigns and helps maximize Facebook likes.

Let‘s Get More Likes!

There you have it my friend – 11 proven ways to get more likes on Facebook using WordPress.

While becoming "Facebook famous" requires consistency and patience, you now have the right tools to get there faster.

The key is sticking with these tactics and tracking their performance over time. Analyze the data to see what works and double down on those high-ROI activities.

Soon you‘ll be gaining Facebook likes and engagement like never before!

I hope this guide gave you some new ideas for tapping into Facebook‘s marketing potential using WordPress. Let me know if you have any other tips or questions. Just leave a comment below.