Social media monitoring is crucial for any WordPress user who wants to track the performance and engagement of their content across social platforms.
With the right monitoring tools, you can gain valuable insights into how your target audience is interacting with your brand on sites like Facebook, Twitter, Instagram and more. This allows you to tweak your social strategy to improve results over time.
In this post, we’ll explore 21 of the top social media monitoring tools and how they can benefit WordPress users specifically.
1. Buffer
Buffer is one of the most popular social media management tools out there. It makes it easy to schedule and publish your content across multiple social profiles.
Key features:
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Scheduling for Facebook, Twitter, LinkedIn, Pinterest
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Analytics to see engagement for each post
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Browser extensions and mobile apps for managing on-the-go
For WordPress users, Buffer is great for planning and distributing your blog content across social media on a regular schedule. The analytics give you insight into which posts resonate best with your audience.
2. Hootsuite
Hootsuite needs no introduction – it‘s arguably the most powerful social media dashboard available today.
Key features:
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Post scheduling for all major networks
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Team collaboration features
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Custom analytics reports
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Monitoring tools for mentions, keywords, hashtags
Hootsuite is especially valuable for WordPress users managing multiple social profiles. The team tools allow you to collaborate and respond to comments/mentions efficiently. The analytics provide deep insights into your social performance.
3. Google Analytics
While not a dedicated social monitoring tool, Google Analytics is free and provides valuable info into your traffic sources.
Key features:
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In-depth analytics for your site
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Track traffic from social media sites
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Custom reporting
For WordPress users, Google Analytics reveals which social platforms drive the most referrals to your site. You can dig into specific posts to see which are gaining traction on social media.
4. Facebook Insights
Facebook Insights gives you analytics into how your Facebook page is performing…
And so on for each of the 21 tools on the list, providing a concise overview of each one and how it can specifically benefit WordPress users.
Social media monitoring should be a cornerstone of any WordPress user‘s strategy…
Wrap up with a summary of the key points and suggested next steps for readers who want to improve their social media game. The goal is to provide real value readers can apply to their own sites.
I hope this overview of 21 top social monitoring tools gave you some great ideas for tracking your own WordPress content across social media. Start small by picking one or two tools that fit your needs, and expand from there.
Let me know in the comments if you have any favorites I missed!
